1 Script and Story board Matakuliah: G0492 / English for Advertising Tahun: 2005/2006

2 Factors Affecting Scripting Portion of the program Modes of programs Editing Preparation People

3 Rules for Scripting Typed or prepared 81/2-by 11-inch paper One side of the paper Multiple copies Headings

4 Basic Radio Layout Page layout Spacing Line numbering Source of sound Music cues

5 Story board A specialized form of audiovisual copy

6 Functions To present the concepts for TV commercials To show a commercial idea to a client for approval To develop sound-slide presentations

7 Preparing Storyboards The number of cells Poster board sheets Form for picture cells Descriptive information

8 Video Storyboard ( - ) Studio production Title of program _________ ( - ) Remote production Intended production date _____ Running time ______ Date Storyboard completed ___________________ _____________________________________________________________ DIAGRAM VIDEOAUDIO

9 The 5 W’s Elements Who What When Where Why

10 Production Elements Titles: names, credits, copyright page Graphics: opening, closing Video: chroma key, dissolves, framing, zooms, fades, wipes, long, shot. Audio: dialog, sound effects, music, microphone techniques, voice-over

11 Some General Terms Protagonist * Antagonist Plot * Setting Turning * Dialog Introduction * Conclusion Narration * Point of view

12 Checklist Get props and costumes * Get tape log sheets Get all equipment * Scout out sites Choose talent, rehearse * Book studio time Does all equipment work * Charge batteries Choose a videotape format Purchase video tapes