1. 1 Copywriting Matakuliah: G0492 / English for Advertising Tahun: 2005/2006 oCopywriting for Print oHow to Write Radio Copy oHow to Write Television Copy oWriting for the Web

2. 2 Copywriting for Print Magazine Newspaper Directory Brochures

3. 3 Magazines The Audience Creative Considerations Production Considerations

4. 4 The Audience Reflective Personal Relationship

5. 5 Creative Considerations Service Feature writing and stories High-impact visuals

6. 6 Production Consideration Reproduction quality Lead time Page domination Special arrangement

7. 7 Newspaper The Audience Types of Ads Creative Considerations Production

8. 8 The Audience Receptive Heterogeneous

9. 9 Types of Ads Display and classified Small-space and omnibus Omnibus ads

10. 10 Creative Considerations Strategies Price advertising Peg advertising Design Incentives

11. 11 Production Size Design Considerations Mats and proofs

12. 12 Formats Handbill Folder Brochure Broadsheet Booklet Signature

13. 13 Design Process Writing Dummying Reading patterns

14. 14 Production Specifications Bids and estimates Quantity Size Colors Paper Folding and binding Special effects

15. 15 How to Write Radio Copy Characteristic of Radio Advertising The Tools of Radio Copywriting Radio Commercial Planning

16. 16 Characteristics of Radio Advertising Personal Conversational Style Theater of the Mind

17. 17 The Tools of Radio Copywriting Voices Music Sound Effects

18. 18 How to Write Television Copy Characteristics of Television Copy The Tools of Television Copywriting Planning the TV Commercials

19. 19 Characteristics of Television Copy Action Demonstration Storytelling Emotion

20. 20 The Tools of Television Copywriting Video Audio Setting Light Costumes

21. 21 Writing for the Web Banners Games Pop-up windows Daughter window Side frames

22. 22 Purposes Awareness Interest in a product Build a brand image