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 The River North restaurant, arts and entertainment scenes took center stage again at the Taste of River North 2010, held on Saturday, July 17 th and Sunday, July 18 th at Erie Park. The fest gave food lovers and weary art shoppers a taste of the best of everything the trendy River North neighborhood has to offer along a picturesque green riverfront setting. The event continued to experience growth, surpassing previous years’ attendance and consumption marks. Traffic PR & Marketing implemented a strategic publicity plan to create buzz for Taste of River North. Press placements were secured in the following outlets:

 ABC 7 TV (10 pm news)  NBC 5 (web – Around Town)  WCIU TV (Live morning Show cooking segment with Kinzie Chophouse)  WGN TV (Live mid-Day cooking segment with English)  B96 Radio FREE PLACEMENT

 Chicago Parent Magazine  Chicago Magazine (Summer Hot List article)  Chicago Reader (multiple placements)  Chicago Scene Magazine  Chicago Sun-Times (“Cool Things To Do” article and “Family Fun” article) FREE PLACEMENT

 Chicago Tribune (multiple placements)  Chicago Tribune Sunday Magazine (Summer Pleasures article)  Lake County News-Sun  RedEye (multiple placements)  Time Out Chicago (multiple placements) FREE PLACEMENT

 312 Dining Diva  ABC7.com  Centerstage  Chi Guide  Chi Town Daily News  Chicago Citysearch  Chicago Magazine  Chicago Now FREE PLACEMENT

 Chicago Parent  Chicago Reader  Chicago Scene  Chicago Sun-Times (multiple placements)  Chicago Tribune (multiple placements)  Chow Hound  Daily Herald  Examiner FREE PLACEMENT

 Explore Chicago (City of Chicago website)  Facebook  Festival Hopper  Food Spotting  Going  Jambase  Last FM  Local Tourist FREE PLACEMENT

 Metromix (multiple placements)  MySpace  Planet 99  Privy Doll  Time Out Chicago (multiple placements)  Twitter  Up Chicago  When FREE PLACEMENT

 WCIU.com  WGNTV.com  Yahoo  YouTube  Your Trendy  Yelp  Zvents FREE PLACEMENT

 Redeye July 7 issue  Redeye Weekend July 10 issue  Redeye July 14 issue  Metromix.com Festival Guide

   tourism/erie_park__park_no.print.html   festival.html festival.html  River-North/Erie-Park/ River-North/Erie-Park/  tesofchicago.html tesofchicago.html  man- powered%22+OR+%22man+powered%22+OR+%22pedal+pow ered%22+OR+%22people+powered%22 man- powered%22+OR+%22man+powered%22+OR+%22pedal+pow ered%22+OR+%22people+powered%22  10-TheMix.article 10-TheMix.article 

 taste-river-north.html taste-river-north.html  Blog/archives/2010/07/14/this-weeks-food-and-drink- events&ct=ga&cad=:s7:f2:v0:i0:lt:e1:p1:t :&cd=JgPA2x6dU6 I&usg=AFQjCNFBqLBM9zUqhwVZsvySJQG0nvUajw Blog/archives/2010/07/14/this-weeks-food-and-drink- events&ct=ga&cad=:s7:f2:v0:i0:lt:e1:p1:t :&cd=JgPA2x6dU6 I&usg=AFQjCNFBqLBM9zUqhwVZsvySJQG0nvUajw  lobster-cakes,0, story lobster-cakes,0, story  events-transformers-3-on-the-mag-mile-pitchfork-festivals-garden- walks-and-more-in-the-weekend-wrap-for-july-17-through-july-19.html events-transformers-3-on-the-mag-mile-pitchfork-festivals-garden- walks-and-more-in-the-weekend-wrap-for-july-17-through-july-19.html      

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