Recruiting for Retention Marsha Siik Randy Munson Wisconsin Office of Rural Health UW-Madison School of Medicine & Public Health

Wisconsin Office of Rural Health2 Rural Primary Care Provider Recruiting: The Challenge Increases! Retiring ‘baby boomer’ providers Fewer students entering primary care Providers desiring fewer work hours Lower M&M reimbursement; lower compensation

Wisconsin Office of Rural Health3 Recruitment Strategies For Rural Communities Get the WHOLE community involved Make the provider and his/her family feel wanted and valued! The job does not simply end when someone is hired…a new job begins

Wisconsin Office of Rural Health4 Seek long term candidates Recruiting is expensive – A year long process, longer for specialists Retention is the goal

Wisconsin Office of Rural Health5 Avoid revolving door syndrome Ideal long term candidates – Ties to local area (family, school, spouse) – Training in the state or region – Desire local attributes In Wisconsin: Quality medicine, family towns, good schools, solid economies Close proximity to recreational land and water

Wisconsin Office of Rural Health6 Necessary base for success Consensus of providers Support of administration Business plan

Wisconsin Office of Rural Health7 Sourcing Advertising – Target and budget Methods – Print – Web 3RNet, PracticeLink – Direct mail – Networking

Wisconsin Office of Rural Health8 The all important CV Screen, screen, screen! Look for gaps in CV Look for connections to local providers Warning flags – Multiple job changes – Not currently working – In a hurry

Wisconsin Office of Rural Health9 Good on paper Wisconsin training, local ties, seeking rural Initial contact Next conversation – provider level Invite to visit Site visit coordination

Wisconsin Office of Rural Health10 Full speed ahead! Candidates are moving targets – Speed is of the essence – Hundreds of recruiting firms are your competition – Must be ready to act when a candidate shows interest New playing field:

Wisconsin Office of Rural Health11 When candidates call - are you ready to sell ?  Profile ready: specifics on paper  Discuss business and healthcare positives  Discuss positives of community  Know facts and figures (chamber sources)  Arrange phone call with manager or provider  Phone call may result in invitation to visit

Wisconsin Office of Rural Health12 The site visit “If we can get them to visit we can sign them!”

Wisconsin Office of Rural Health13 The site visit FedEx/Fax complete written itinerary to candidate in advance –Include travel arrangements and accommodations – Utilize all time – Confirm meetings and dinners with key players – Supply all contact information Titles, phone numbers, , mailing addresses Greet at airport Conduct personal tour of community highlights

Wisconsin Office of Rural Health14 Consider family needs – School visits – Spouse professional interviews/contacts – Realtor tour of neighborhoods and homes Recruitment dinner 6-8 key players Guests matched to candidate in interests, situation Budget controls / gift baskets

Wisconsin Office of Rural Health15 Contract Sample presented during interview References Contract sent by overnight mail – Consider bonus for early decision

Wisconsin Office of Rural Health16 Keep in touch! Recruiter CEO or manager Providers, most crucial Be creative! Be responsive! Dr. M., who grew up in Wisconsin, was being recruited by 7 clinics in 3 states. We signed him. Later he said our responsiveness made the difference, “You answered my questions promptly, while others kept me waiting.”

Wisconsin Office of Rural Health17 Contract signed - celebrate! Take a brief moment to smile… Then begin… – Licensing and credentialing process – Office space preparation – House hunting trip – Moving preparations

Wisconsin Office of Rural Health18 Success - achieving a long term match 5 years later – Provider happily working hard – Family involved in school and community life – Thousands of patients served – Resulting in that crucial positive bottom line!

Wisconsin Office of Rural Health19 Dentist Placement Program Wisconsin Office of Rural Health UW School of Medicine and Public Health