Marcus Snyder 16 years old Junior, Kelly High School

Problem  Lack of choices for out of class communication  Students have no place to discuss or ask questions  Many turn to Facebook and other social networks – that offer a distraction instead of helping with learning

Solution/Benefits  SproutEd is an educational mobile application that provides students with a platform to extend their classroom discussions….  ability to ask questions and discuss  platform for students that eliminates distractions for students  focuses discussions on education and learning  free and easy to use

 Mission Statement: SproutEd empowers students to learn outside of the classroom by creating an environment to collaborate, get organized, and discuss school related topics online with their peers.  Social Impact: SproutEd provides students and teachers with a free valuable resource to use in the classroom. Mission & Social Impact

Customers search for the SproutEd app in the Apple or Android app store Members choose to download the SproutEd app Customers do not pay to use the features of SproutEd Students can post questions, responses, and chat with other students and teachers through SproutEd Description of Service

Economics of One Unit Selling Price$5.00 Cost of materials $0.00 Cost of labor $0.00 Other $0.00 Total COSS$00 Contribution Margin $ 5.00 Definition of One Unit 1,000 views of an advertisement banner within the app. Monthly Break Even Units $1, =310.5≈ 311 units $5.00 Description of Expenses Variable Material Expenses Total: $0.00 N/A$0 Fixed ExpensesTotal: $1, Insurance$50.00 Salaries$ Interest$ Depreciation$30.00 Utilities$ Commission Fees for new Downloads $ Business Model

Description of Target Consumer DemographicsGeographics High school students ion the US between the ages 14 and 18 Attends high school in New York City PsychographicsBuying Patterns Usually needs help answering a homework question or studying for a test Motivated by a desire to help others. Enjoys furthering their classroom discussions Don’t have access to educational support outside of the classroom Will download SproutEd because it is free Total population of targeted geographic area Population of target market 20 mil Market size (based on survey) Target Market Size Market Statistics Industry Name: Mobile-App Software Publisher Annual Industry Sales: $ 25 billion 512,000 32,200 Market Analysis

 1. Company website: demos and videos of the app  2. Grassroots Marketing: market to schools, teachers, and students directly to grow by word of mouth  3. Social Media: Faebook and Twitter  4. App Stores: Searchable through Apple App Store and Google Play Store Marketing & Sales

SproutEdEdmodoPiazza Factor 1: Access Open to everyoneNeed a registration code from teachers Professor controls;; Open to college students Factor 2: Student to Student Interaction Learning environment that encourages student- to-student interaction Allows discussions between students, teachers, and parents Not discussion based – only answers to questions Factor 3: Navigation Easy navigation and search functions Somewhat easy navigation Can only edit existing answers to questions Our Competitive Advantages 1. SproutEd is focused on student to student interaction. 2. SproutEd allows individual registration. 3. SproutEd creates an environment where students collaborate to find answers. Competition

 I took an entrepreneurship course at my high school.  I have worked as a peer mentor and tutor.  I plan on taking coding and computer science classes in college. Qualifications

Sales Projections Total Units 4,528 Gross Revenue $22,640 Net Profit $3,408.50

ItemWhy NeededCost App Development Fee to outsource app development $10,250 Laptop Computer to maintain app$350 Total Startup Expenditures$10,600 Emergency Fund $5,300 Reserve for Fixed Expenses $4,658 Total Startup Investment$20,558 ROI: Return on Investment $3, = 16.6% ≈ $0.17 $20,558 ROS: Return on Sales $3, = 15.1% ≈ $0.15 $22,640 Start-Up Funds

 Plans for Growth:  Introduce premium features  Grow through word of mouth  Introduce new standard features like calendar planner  Plans for Philanthropy:  Donate money for foundations that work to provide internet access to students in all schools Future Plans