BEST ELECTORAL PRACTICES 2015 NOMINATION FOR SPECIAL AWARD (sveep cATEGORY) sHRI. SHIRISH MOHOD STATE SVEEP NODAL OFFICER and DEPUTY CHIEF ELECTORAL OFFICER, MAHARASHTRA STATE

Maharashtra- Demography Area (in Sq. kms) 307713 Number of Revenue Division 6 Number of Districts 36 Number of Villages 43665 Number of PCs 48 Number of ACs 288 District with highest number of ACs Mumbai Suburban (26 ) Census 2015 Population 114669190 Voters Population 83534880 Gender Ratio 932 Roll Gender Ratio 898 Urban Population (%) 45.2 Rural Population (%) 54.8 Mumbai Metropolitan Population 2.5 Crore Mumbai Metropolitan Electors 73 Lakhs

Key issues and challenges of Maharashtra Age Cohort (Esp. Youth) Gender Ratio EPIC/ PER % EP Ratio Low Turnout/ Urban Apathy Excluded Communities/ Groups

regular and effective communication and coordination activities Regular interactions and communication with State's eminent personalities in different fields (icons) and coordination for their participation in various voters' education and awareness camps across the State. Vibrant use of technology for mass outreach and coordination with all District SVEEP Nodal Officers which includes use of social media platform like Facebook, Youtube, State SVEEP Whatsapp Group of all District SVEEP Nodal Officers. Systematic Documentation which includes Regular Updation of SVEEP reports on various portals/ dashboard etc; preparing and compiling documents/presentations and booklets during General Elections to Lok Sabha, Vidhan Sabha 2014, Summary Revision (2014, 2015), NERPAP activities and booklets for training and awareness of all stakeholders in the NERPAP campaign.

Effective implementation of Media Plan and noteworthy media presence Effective implementation of Media Plan tapping all forms of use of innovative media and communication including TV/ radio/UFO movies, use of LED screens and seats of buses in and around Mumbai metropolitan region, use of ST buses, gas cylinders etc. for display of voters' awareness messages. Dedicated media strategy with regular presence via radio/television and print media interviews covering voters' education and awareness

Republic Day Tableau of the Election Commission of India Conceptualized and gave major contribution in erecting up the Republic Day Tableau of the Election Commission of India in Maharashtra State Republic Day Parade showcasing EPIC, live models of actual voting. The Tableau gained lot of popularity at the event

creative efforts for iec Conceptualization and creative inputs for preparation of all State level audio/video advertisements. Designed Banners/ Posters for media inserts. Use of Social Networking Sites (Facebook, Youtube and Whatsapp) to spread mass awareness amongst voters of all sections of the society

Encouraging youth participation State level coordination and participation in innovations to encourage Youth Voters, viz. Debate Competitions, discussions, NSS activities etc. Actively participated in ‘Mera Vote Mera Haq’ Debate Competition in association with Mumbai University and NSS

HOLISTIC APPROACH TOWARDS SVEEP Gave NERPAP Training to all Officers/ Staff of the entire Secretariat Building. Actively participated in CSOs/ NGOs events to promote voters’ education and awareness Handling Voters' complaints/ Voters' Fest portal (NVSP)/ SVEEP Portal for Maharashtra. Prompt liaison with Officers of the Commission, National and International Delegations visiting Maharashtra, CSOs, NGOs, Media, Educational Institutes, Partner Departments, Field Election Officials and Staff of the State.

Encouraging TRANSGENDER & SEX WORKERS participation Initiated and further facilitated for the special camps for enrolment of Transgenders and Sex Workers voters in the State. Promptly held various rounds of consultative discussions with NGOs/ CSOs pertaining to transgender rights in the State. Currently working on the unique task of SVEEP-III module for awareness of Transgenders and Sex Workers voters.

regular and effective communication and coordination activities

OUTCOMES

Progress in the Electoral Roll Health DUE TO SVEEP

Progress in the Electoral Roll Health DUE TO SVEEP

Progress in the Electoral Roll Health DUE TO SVEEP

MAHARASHTRA’S VOTERS’ TURNOUT OVER THE YEARS

MAHARASHTRA’S VOTERS’ TURNOUT OVER THE YEARS

OUTCOMES OF EFFORTS IN SVEEP DURING LOK SABHA 2014 Female Voters’ Turnout of Lok Sabha 2014 increased by 10.35% as compared to Lok Sabha 2009 Voters’ Turnout of Lok Sabha 2014 increased by 10% as compared to Lok Sabha 2009

Progress in the TRANSGENDER VOTERS DUE TO SVEEP