Cross Cultural Communication Introduction CCC Introduction

Course Description The course focuses on how culture, its norms, values and beliefs may differ from region to region. Theoretical models of culture will portrait differences between cultures Hence the anticipated problems caused due to cultural differences are minimized. CCC Introduction

Learning Outcomes of the course To enable students to possess a better understanding of differences that exist between various cultures in the context of international business negotiations. To enable students to overcome the problems caused due to the cultural differences and hence communicate effectively in a global environment CCC Introduction

Course Content What is Culture? Universalism and Particularism (Rules & Relationship) Individualism and Collectivism (self & group) Affective and Neutral (emotion) Specific and Diffusive (involvement) Achievement and Ascription (status) Sequential and Synchronic (time) Inner and outer directed (nature) National Cultures & Corporate culture CCC Introduction

Assessment Pattern Total Marks ……………………… 100 Continuous Assessment………………….60% Class Participation and Attendance……… 10% Assignment …………….…………………….. 10% 3 Quizzes ………………………………….. 15% Seminar………………………………………. 05% Mid Term Test …………………………….... 20% Final Examination ………………….…. 40% CCC Introduction

Academic Strategies Lectures Seminar Case Studies Student Presentation Group Discussions Class Assignments/Quizzes/Tests CCC Introduction

Core Text Riding the Waves of Culture (Second Edition) by Fons Trompenaars & Charles Hampden-Turner CCC Introduction

Reference Books Brislin R, Understanding Culture’s Influence on Behavior, Harcourt Brace. Hofstede G, Cultures and Organizations, McGraw-Hill. Frost J. Peter, Reframing of Organizational Culture, Sage Publications Raymonde Corroll, Cultural misunderstandings Richard D, When Cultures Collide Ashley C. Franklin, Revitalize your Corporate Culture, Prentice-Hall Newstrom J.W., Davis Keith, Organizational Behavior, Human Behavior at work, Tata McGraw Hill. Mintzberg Henry, The Structuring of Organization, Prentice-Hall. CCC Introduction