Broadcast Media.

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Presentation transcript:

Broadcast Media

Radio Types FM vs. AM radio Public vs. Private radio stations Radio Audience Dayparts Coverage Ratings

Advantages Disadvantages Better targeting High affordability High frequency Least lead time Mental imagery Listener inattentiveness Lack of visuals Clutter Lack of control

Structure of TV Terrestrial Channels Satellite Channels Cable Channels PTV Home, PTV News, ATV, etc. Satellite Channels News, Entertainment, Music, Regional, Business, Sports, Food, Movies, Kids, Religious Cable Channels Foreign Satellite Channels

Types of TV Advertising Participations (conventional adv.) Spot Announcements on Cable Product Placements Sponsorships Branded Programs Infomercials Scrolls, Logos, PIPs, etc.

TV Audience Instruments  Diaries or People Meters TV Ratings: Share: The % of all households with TVs (HUT) tuned into a certain media vehicle in that time-slot Share: % of households with TVs turned on, tuned into a certain media vehicle in that time slot Gross Rating Points: Sum total of all ratings for a media vehicle schedule

Advantages Disadvantages Pervasiveness Cost-efficiency Impact Understandable Production costs Clutter Wasted reach Media fragmentation Inflexibility Intrusiveness

Standard advertising tariff for Geo News (rate per minute for various time bands)

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