College of Business California State University, Monterey Bay October 7, 2013 College of Business Developing Strategic Foci

Building Strategic Foci and Maps Strategic foci are needed to support the CSUMB mission, to implement CSUMB’s strategic plan, to provide direction to our College, to sharpen the College’s strategic positioning, to differentiate us from the competition and to avoid the trap of trying to be everything to everyone Key inputs for Strategic Foci: CSUMB’s mission and strategic plan, COB’s core competencies & capabilities, our location and the competition Our Strategic Map: Vision/Mission & Goals, Values, SWOT, Key Objectives & Tasks & Ops. Dashboard

COB Strategic Planning Process Develop Strategic Foci CSUMB Mission Strategic Plan Student /Staff/ Faculty/Employers COB Capabilities CSUMB Location Collaborators & Partners Competitors Fall 2013 COB Mission and Vision COB Strategic Goals Winter 2014 Fall 2013 Revised Goals, Objectives and Tasks Spring 2014 COB Strategic Plan Summer 2014

Strategic Foci Themes Entrepreneurship/Social Entrepreneurship Global/Asia Pacific Agribusiness Hospitality/Eco-tourism Non-profit management Public-Private Partnerships and Management Sustainability Technology and Business Leadership

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