© 2011 Trade Intelligence Jwayelani Butchery & Supermarket Jwayelani which means “welcome and be happy” in isiZulu was established in 1987 and now has 22 stores and a turnover of approximately R1bn. Centralised distribution represents its point of difference, from its modern and impeccable meat processing factory, to its distribution centre.

© 2011 Trade Intelligence Stringent hygiene standards ensure an extraordinary level of cleanliness and high quality levels. In addition, the centralised process also ensures quality consistency and limited wastage. Meat Factory 20 July 2011

© 2011 Trade Intelligence An average of R30 million worth of stock passes through the DC each month. Average shrinkage is just 0.03% per year. Distribution Centre 20 July 2011

© 2011 Trade Intelligence Jwayelani stores are primarily situated at transport nodes, which allows for one-stop convenience shopping. Stanfield Lane Store 20 July 2011

© 2011 Trade Intelligence The small box store format across the group allows for 300-1,000m 2 of retail floor space. The Isipingo store has an average basket size of R84 in a 300m 2 space – soon to double in size. Groceries 20 July 2011

© 2011 Trade Intelligence Jwayelani’s business model includes limited SKUs and fewer suppliers. A focus on larger (in some cases bulk) pack sizes reflects the needs of the typical Jwayelani customer. Groceries 20 July 2011

© 2011 Trade Intelligence The small store format leads to multi-category merchandising on shelf. Household Care 20 July 2011

© 2011 Trade Intelligence The centralised meat packing and distribution supply chain ensures longer than average shelf life and consistent quality. Meat is packaged and wrapped at the factory and delivered to stores. Butchery 20 July 2011

© 2011 Trade Intelligence Other than frozen meat, Jwayelani stores also sell frozen vegetables, further contributing to the one-stop shopping positioning. Jwayelani also has a centralised bakery. Other categories 20 July 2011

© 2011 Trade Intelligence Stores average a 60/40 split between groceries and meat, while major grocery chains in SA generally handle a 70/30 split – independent meat traders have a major role to play. Overall 20 July 2011

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