1. MarketMaker Training Video 1 of 5 What is MarketMaker?

2. Purpose of this Presentation –Describe the function of MarketMaker. –Overview the types of information in the MarketMaker database. –Show how to access the MarketMaker web site. –MarketMaker Member States. –How a state can join MarketMaker. –Contact information for each state principal.

3. What is MarketMaker?

4. Our Buyer/Seller Services Level the playing field to allow small business to get access to local, regional and national markets. Provide free tools to help market locally produced foods and services. Make information available to Buyers and Sellers to find a target markets and each other. – Demographic Search – Business Search

5. Demographic Search U.S. Census Tract Information – Age – Household Type – Race – Income – Education – Foreign Born

6. Business Search MarketMaker can find a business to meet your food or Agritourism needs. – Locally – Regionally – State Wide or Many States MarketMaker has half a million business Profiles from 19 states and the DC.

7. Business Profile A Profile has many layers of information Business Type [Farmer] Business Category [Vegetable] Product or Service listing [Onions] Product or Service Type [Green Onions] Attributes [3 rd Party Certified Organic] Product Forms [ Dried, Fresh, Frozen, etc.] Contact Information Methods of Sales Markets Served Business Details

8. Types of Businesses Listed Business Type# Profiles Agritourism996 Buyer44 Eating & Drinking Place298,596 Farmer7,252 Farmers Market2,436 Fishery246 Food Retailer133,346 Processor23,255 Wholesaler23,070 Winery612 Total489,853

9. Profile Types & Categories Agritourism – Facilities – Offerings & Activities – Shopping Buyer – Buyer Type – Geographic Area – Vender Protocols

10. Profile Types & Categories Eating & Drinking Place – Cafeteria & Buffet – Caterer – Drinking Place – Food Service Contractor – Mobile Food Service – Restaurant – Snack & Nonalcoholic Beverage Bar

11. Profile Types & Categories Farmer – Dairy – Fruits & Nuts – Grains – Herbs – Meat & Poultry – Specialty Products – Vegetables

12. Profile Types & Categories Farmers Market Fishery – Fish/Shellfish/Seafood

13. Profile Types & Categories Food Retailer – Baked Goods Store – Bear, Wine & Liquor Store – Candy, Nut & Confectionery – Fish Market – Fruit & Vegetable Market – Grocery/Convenience Store – Health Supplement Store – Meat & Poultry Market – Other Direct Selling Establishments – Other Specialty Food Store

14. Profile Types & Categories Processor – Animal Food Manufacturing – Bakery Products – Beverages – Dairy Products – Fish/Shellfish/Seafood Products – Fruit & Vegetable Products – Grain & Oilseed Milling – Meat & Poultry Products – Miscellaneous – Sugar & Confectionery Products

15. Profile Types & Categories Wholesaler – Beer, Wine & Alcoholic Beverages – Confectionery & Snacks – Dairy Products – Farm Products – Fish/Shellfish/Seafood – Fruit & Vegetable – General Grocery – Meat & Poultry – Other Grocery – Packaged Frozen Food

16. Profile Types & Categories Winery – Blends or Generic Wine – Fortified Wine – Fruit Wine – Other Wine Products – Red Wine – Sparkling Wine – White Wine

18. Becoming A State Partner Darlene Knipe Phone:(309) 792-2500, Email: dknipe@illinois.edu Richard Knipe Phone:(309) 792-2500, Email: rknipe@illinois.edudknipe@illinois.edurknipe@illinois.edu

19. Website Usage Data (As of 3/2011) Average Monthly Web Activity 1,100,000 Hits 77,000 Users

22. The End of What is MarketMaker? The remaining ‘How To” videos cover the following topics: – Touring the Home Page Layout – How to Use Demographics to Understand Your Target Market – How to Search for a Buyer or Seller – How to do a Farmer Product Search

23. Need Help, Contact Your MarketMaker State Principal