Media Overview St Petersburg, January 2007 Anna Averkiou
Where do Russians get their news? 74% Television 9% Newspapers 6% Radio
Who Do Russians Trust For News? 84% National Television 81% Friends & Family 69% Russian Newspapers (Local) 68% Newspapers (Regional/National)
Who DON’T They Trust? 32% International Newspapers 29% Commercial Radio 22% News Websites 16% Blogs
BUT…. In Russia… 3% of respondents say there is NO news source they trust
The Most Trustworthy? 36% ORT 16% NTV 15% RTR 6% Argumenti i Fakti 3% Friends & Family Komsomolskaya Pravda 1% BBC News Website
Media Sense Strong sense of a national media 30% think too much foreign influence 9% trust international media more Scepticism 25% believe journalists are able to report news freely 37% seldom get the news they want from mainstream media
Russian TV TV remains the dominant medium Only 1 in 9 households have cable/satellite Cable/satellite TV higher in St Petersburg -14% Moscow – 10%
State Channels Dominate TV Market 86% ORT 82% RTR 81% NTV Domestic TV Stations 98% have a larger reach than international channels (16%)
RADIO 90% of Russians have access 59% listen everyday 10% radiotochas – weekly FM the dominant mode State radio now less popular than commercial stations
Internet 35% Russians have access 6% Broadband access 2004: 18% accessing weekly 2006: 23% 22% Access at home 14% Access at work 25% Download info for educational purposes
Internet….2 22% prefer domestic sites 1% international 17% (13%) 10% ( 8%)
What Kind Of News? 96% Domestic News 92% International News 84% Other nations in the CIS
What’s Going On In Russia? Market conditions for journalism are largely unchanged. x
Media Freedom?
The Future More choice More platforms MORE COMPETITION
Media Mission in the 21st Century Build your position as the best known and most respected voice in religious broadcasting by: Providing the most trusted and reliable news. Promoting a Global Conversation - connecting and empowering audiences through connection and dialogue Make sure programmes and output stay relevant to your audiences in a more competitive world
How Can We Compete? AIM TO BE: The best known and most respected voice The first choice for authoritative and impartial news and information Trusted for accuracy, editorial independence and expertise
Building Impact A clearer news proposition for audiences, focusing on sharp, authoritative news and analysis presented in a compelling, modern way Dedicated programming for key audiences at key times Strengthened regional production centres Create a network of religious affairs analysts based in key regional centres Coordinated coverage from St Petersburg
“ TV will be redefined to when you want it and the topics you want ” Bill Gates
Alternatives Mobile video breaking through Digital Satellite Radio Podcasting is redefining audio Blogging – the source of major stories
Don’t Be Scared! “ The real challenge for the media is authenticity. That is what is at the heart of many people’s dissatisfaction with the media today. “Media shouldn’t be fearful – there’s a tremendous opportunity. The audience is now your community” Richard Sambrook, BBC Global News Division