1 Confidential Material IT Finance Sony Pictures Entertainment Information Technology Fiscal Year 2013 Q2 Forecast and 2012 Mid Range Plan August 21, 2012

2Confidential Material IT Finance Agenda Assumptions 2012 MRP Headcount FY13 Q2 vs. FY13 Budget Overhead –Cause of Change –Financial Comparison 2012 MRP (FY14 – FY16) –Cause of Change – 2012 MRP FY14 vs. FY15 vs. FY16 –Financial Comparison – 2012 MRP FY14 vs. FY15 vs. FY MRP vs MRP –Cause of Change MRP vs MRP –Financial Comparison MRP vs MRP FY13 Q2 and 2012 MRP Capital Projects Appendix

3Confidential Material IT Finance Assumptions Salary, Fringe and Bonus grow 3% –Vacancy Factor of 4% (FY14 – FY16) –Internal Labor Capitalization rate ~13% External Labor Rate increase 3% Maintenance and Repair rate increase –FY14 incremental HW/SW increase of 5% –FY lowered increase from 5% to 3% Telecommunication increase 5% –Rate increase of 3% and capacity/site expansion of 2% Depreciation –2012 MRP consumes $56M of capital versus $40M in 2011 MRP Project Spend – 2012 MRP $65M vs MRP of $45M –Project carryover is 35% of prior year spend –Increases expense portion of Projects from $5M to $9M

4Confidential Material IT Finance 2012 MRP Headcount

5Confidential Material IT Finance Cause of Change - FY13 Q2 vs. FY13 Budget

6Confidential Material IT Finance FY13 Q2 Forecast vs. FY13 Budget

7Confidential Material IT Finance Cause of Change – 2012 MRP FY13

8Confidential Material IT Finance Cause of Change – 2012 MRP FY14 vs. FY15 vs. FY16

9Confidential Material IT Finance MRP Comparison MRP FY14 vs. FY15 vs. FY16

10Confidential Material IT Finance Cause of Change – 2011 MRP vs MRP

11Confidential Material IT Finance MRP Comparison – 2012 MRP vs MRP

12Confidential Material IT Finance FY13 Q2 and MRP Capital Spend

13Confidential Material IT Finance Risks and Opportunities Risks –Capital constraints –On/Off Shore mix –Increased trend in labor and Outside Service consultants –Internal Labor Opportunities

14Confidential Material IT Finance Appendix