T HE K ING & U NCLE S AM linkbuilding for your WordPress website

D IFFERENT WEBSITES : DIFFERENT STRATEGIES Uncle Sam’sMore of the King

W E ’ RE #4?!

A LL WEBSITES NEED LINKBUILDING Links are a vote of confidence for search engines. Links can send traffic. Links can increase authority.

E VERYTHING SHOULD BE AS SIMPLE AS POSSIBLE, BUT NO SIMPLER. -E INSTEIN

T HE BASIC PROCESS IS THE SAME …

W ORD P RESS OFFERS ADVANTAGES. Content is king, and WP is all about content. Settings make some things easy. Plugins give more control. Widgets give more options.

C ONTENT IS KING Different websites… different strategies

R EGULAR, QUALITY BLOGGING

H IGHLY TARGETED ARTICLE

U SE YOUR SETTINGS Use Permalinks settings to create easy URLs. Allow trackbacks and pingbacks. Check your privacy settings.

PLUGINS GIVE YOU MORE CONTROL …

… AND CAN SAVE TIME …

… BUT THEY ’ RE NOT MAGIC

“L INKBUILDING ” PLUGINS ARE FOR INTERNAL LINKS

T HERE ARE LOTS OF OPTIONS …

I NTERNAL LINKING PLUGINS NRelate Broken Link Checker Internal Link Builder Linkbox Inserter (Ultimate SEO) Related Content by Wordnik (…still not magic)

E NCOURAGE SHARING

I NTEGRATE SOCIAL MEDIA FOR NATURAL LINKS

D ON ’ T FORGET THE WIDGETS Create category feeds with a text. Use a blogroll. Others may reciprocate. Use social media widgets. Create custom text widgets.

R EMEMBER WHEN YOU POST … Use Title Edit if you need to improve your title. “Link to existing content” for fast internal links. Use Categories and Tags. Send trackbacks and pingbacks.

H ADEN INTERACTIVE