Educational Strategies Presented by: Christina Worrall Vice President, The Lewin Group, Inc PHDSC Annual Meeting March 18, 2004

1 Education has always been a primary role of the PHDSC. u In 1999, the PHDSC’s Education Work Group oversaw the development of an education strategy u Goals included:  Make the case for data standards in public health  Identify audiences for educational outreach  Identify partners to develop content and implement plan  Identify relevant state level databases and applicable standards  Identify and prioritize types of educational products needed  Formulate a plan for developing and implementing the education strategy  Serve as a vehicle to attract funding

2 Its strategy consists of progressive phases that can occur simultaneously Participate in Standards Development Support Implementation Build Educate Partnerships/ Constituencies

3 In the last 3 years, progress has been made on building partnerships… u Phase I: Build Partnerships/Educate Constituencies  Developing and strengthening educational partnerships –e.g., ASTHO, CSTE,* APHL,* NAHDO,* NACCHO,* NALBOH, AcademyHealth and the Public Health Informatics Institute*  Coordinating educational activities with CDC,* PHIN  Securing funding –e.g., HRSA interagency agreement  Reaching out to other members and partners to build upon, complement, or showcase on-going educational activities –e.g., AMIA * PHDSC Member

4 …as well as supporting standards development and implementation. u Phases II and III: Participate in Standards Development and Support Implementation  Developed and maintain a Web-based Resource Center (WRC)  Posting brief summaries for public health staff, health services researchers and the public on what they need to know about national standards development efforts –e.g., Public Health Data Standards Tutorial, privacy case studies  Engaging the public health community around particular data system –e.g., hospital discharge data, injury data  Created an implementation guide for selected standards –e.g., Health Care Services: Data Reporting guide

5 Educational activities to pursue in the future may include the following. u Phase I: Build Partnerships/Educate Constituencies  Launch a campaign to raise awareness and motivate participation  Make a personal appeal to key audiences, e.g., State Health Officers  Continue to leverage partnerships –e.g., NLM,* APHA, ASPH, eHealth Initiative,* Massachusetts Health Data Consortium* u Phase II: Participate in Standards Development  Recruit and train public health representatives to serve on SDOs u Phase III: Support Implementation  Create an implementation toolbox

6 The WRC is a primary way to meet public health’s data standards education needs Web-based Resource Center First Generation Web-based Resource Center Second Generation

7 Educating PHDSC stakeholders about the importance of data standards is not easy u Broad target audience with varying needs u Lack of funding u Competing priorities u Complex topic

8 New content and marketing have been the foci of the 2 nd generation site u 1 st generation development was informed by a survey of data standards educational needs u 2 nd generation development involves:  Limited discussions with users about current and future needs –Users included local public health staff, leaders of state associations, vendor  New content –Migration of content from Web sites hosted by NCHS & NAHDO –Updated tutorials and Web sites –New papers, presentations, privacy and other case studies –New SDO content –Online form to assess needs and satisfaction  Marketing plan

9 The mission of the WRC is to be a hub for important and timely information exchange To create a Web-based tool and hub used by federal, state, and local policymakers, researchers, and other stakeholders to exchange educational materials and to share ideas relating to public health data standards development and implementation over the course of two years. To create a “buzz” regarding the Public Health Data Standards Consortium (PHDSC) Web-based Resource Center (WRC) as an important and timely source of critical information throughout the data standards community and as a means to highlight the work of individuals and organizational PHDSC members working to facilitate and promote the use of data standards to further public health goals.

10 Marketing goals for the next two years are to raise awareness and use of the site u Increase in awareness and first-time use of the Web- based Resource Center u Increase in use of the Web-based Resource Center by new and returning users u Solicitation of contributions and feedback from Web- based Resource Center users u Expansion of PHDSC membership through the Web- based Resource Center

11 Specific activities are planned or underway u Examples of short-term (within two months) activities  Encourage meeting participants to include a link to the WRC on their organization’s Web site  Conduct routine maintenance  Demonstrate benefits of membership u Examples of long-term (within two years) activities  Have PHDSC members or prominent stakeholders advertise the site at major conferences  Hire a Web Master  Scan environment regularly via Committees or other means to identify gaps in content and fill them  Establish infrastructure to allow users to submit content  Provide users with a way to participate in PHDSC activities via the site

12 PHDSC Committees and members should use the WRC to showcase and share results Health Care Service: Data Reporting guide Committee