key facts Established 2011 Established 2011 Conducted 100s of interviews all over Asia Conducted 100s of interviews all over Asia All Asia markets All Asia markets Expertise in qualitative & quantitative MR Expertise in qualitative & quantitative MR Experienced & knowledgeable consultants Experienced & knowledgeable consultants Proven through case study evidence Proven through case study evidence

Therapy Areas  Diabetes  Cancer  Ophthalmology  Pain management  Neurological disorders  Therapeutics  Surgery  Orthopedics  GI  Respiratory  Plus many others Experience  Physicians  KOLs  Patients  Market Access  Other healthcare professionals

Case Study 1 KOL Groups The Brief  Focus group discussions with senior KOLs  Understand unmet needs in a rare disease  Quickly get to KOLs in India, China, Japan & Korea  Viewed discussions in a 2 hour meeting  Used our experience of getting hard to reach sample  We know how to get the senior professionals in Asia  Achieved a 100% attendance rate  Clients central location viewing What We Did

 Our client needed to test physicians reaction to recent clinical data  Multiple cities in China  Fast turnaround needed to gauge immediate awareness and viewpoints  Rapidly recruited 300 physicians across China in more than 20 cities  45 minutes online survey across 5 specialties  From launch to results in 3 weeks Case Study 2 Large scale quantitative in China The Brief What We Did

Case Study 3 Oncology in-depth interviews The Brief  Senior level KOLs treating rare cancer in Hong Kong  Unmet needs evaluation in view of potential revolutionary new product  Face to face in-depth discussion with the most senior specialists in Hong Kong  Recruited the 5 most senior specialists in Hong Kong inside a few days  Conducted all interviews in 1 week  Full English transcripts provided immediately after the interview What We Did

Case Study 4 multiple methodologies* varied respondent groups The Brief What We Did  Multiple level respondents landscape project  Patients, physicians, distributors, market access experts  Across China  Over 300 interviews with multiple methodologies including telephone, face to face, and online  Recruited all respondent groups according to stringent recruitment criteria  Delivered all sample within 4 weeks

Case Study 5 Korean MA The Brief  Senior market access experts in Korea  Experts with disease specific knowledge  Face to face interviews with the most knowledgeable MA experts available  Used our local expertise to get the right target respondents  Interviews in local language to ensure maximum clarity around key research objectives  Detailed transcripts in English through highest quality medical translations What We Did

Case Study 6 Creative Qualitative in China The Brief  Extensive qualitative to uncover landscape and unmet needs for new drug positioning  Mixed respondent groups: KOLs, treating physicians, MA advisors, cancer patients and carers  High level of end client and creative agency engagement to work as a team and maximize project value  Our extensive network in China recruits difficult to reach sample of patients and MA expert advisors, as well as physicians  22 in-depth face to face interviews  Attended the debrief with our client to add our Asian expertise at the point of delivery for the end client What We Did

Case Study 7 Targeted healthcare consumers The Brief  We needed to conduct 2 studies online using both new neuromarketing techniques and traditional research  Fast feed back required with results available within 7 days of fielding  70 mothers of infants from tightly defined demographic & brand user groups  30 minutes online  Combined new and traditional methodologies  Met exacting criteria for all recruits  Achieved field to delivery inside 1 week. What We Did