Recruitment and Retention Strategies

Recruitment Strategies

TARGET AUDIENCES VR Staff (Include Administrators) Students in Rehab Programs Service Providers including Psychologist, Therapist, Doctors, Vendors and CRP Staff Community Service Boards Employment Networks Similar Associations

Display Board Develop a traveling display that can be showcased at different conferences and meetings to attract new members. Keep the information current, to the point and relevant to your target audience.

Make Personal Contacts In-person meetings Telephone Physical Mail Social Networks

Goodie Basket Create a goodie basket for new members to welcome them as a valued member of the association. This adds value to their membership in the association.

Develop Local Contacts Invite potential members to meetings of your local chapter or division. Attend meetings of other associations and groups.

Introductory Portfolio Create an introductory portfolio Include a letter, a membership application, a brochure/flyer outlining the benefits of NRA/KRA membership, an issue of Contemporary Rehab and an information sheet with highlights.

Highlights Sheet National, State and Local Projects Professional Networking Legislative Information and Advocacy Professional Training Affiliation with other Associations The value of research published in the Journal of Rehabilitation

Retention Strategies

Maintain Contact Stay in regular contact with new and current members. The first 3 to 6 months is critical for new members. Current members need regular contact to feel part of the association. Regular contact with members adds additional value to membership.

Members Forum Hold a members forum as part of the annual conference. Ask members to share ideals and issues Follow up on the ideals and issues provided by members.

CRC Credit Market the opportunity to obtain CRC and other professional credits. Training events sponsored by KRA, divisions and affiliates.

Training Needs Ask members about their training needs. Offer topics that correspond with their specific requests.

Special Interest Groups Create “special interest groups” for members who don’t have a division. Rehab Tech staff Communication Specialist Rehab Counselors for the Deaf Rehab Counselors for the Blind Mentors Private Rehab

Tracking Members Announce lapsed member’ names at board meetings. Ask the Board to personally follow up with these members.

Past Presidents Create a Past Presidents Committee to use their talents as resources. Examples may include: strategic planning and recruiters of new leadership.

Match Making Team new members with experienced ones when establishing committees and projects. Give new members a chance to shine!

Cost Savings Offer no cost services to members Offer no cost events to members Offer discounts with Vendors Offer discounted bundles Offer contests with cash prizes

Maintain Contact Send renewal reminders 30 days before the membership is due to lapse. Send members a yearly newsletter to help them keep track of activities, events and projects.

THANKS YOU!!!!!!