ASTD - Orange County Technology and Training SIG E: Localization: Rules for saving money Erik Eisel.

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Presentation transcript:

ASTD - Orange County Technology and Training SIG E: Localization: Rules for saving money Erik Eisel

Rule #1 Don’t use Google Translate ASTD - Orange County Technology and Training SIG E:

ASTD - Orange County Technology and Training SIG E: Type in English … … and something will appear…

Rule #2 Everything can be localized… …but everything costs money! ASTD - Orange County Technology and Training SIG E:

Unless you have a lot of these… ASTD - Orange County Technology and Training SIG E: …you should limit your scope!

Rule #3 Know your target audience? ASTD - Orange County Technology and Training SIG E:

ASTD - Orange County Technology and Training SIG E: My name is Hansi, and I speak Swiss German. I need easy-to-read instructions for my insulin injections. And, I am single.

ASTD - Orange County Technology and Training SIG E: I am a cardiologist in Oaxaca. I install heart valves. One of the most complex surgeries. And, I am the most interesting man in the world.

ASTD - Orange County Technology and Training SIG E: Localization or L10n Language –Country –Dialect Culture –Education Level –Audience Regulatory Requirements

Rule #4 Localization vendors can help ASTD - Orange County Technology and Training SIG E:

ASTD - Orange County Technology and Training SIG E: Rule #2: L10n vendors can help Outsourcing –Offer in-depth knowledge –Core competency ISO 9001-certified processes Worldwide pool of translators Engineering resources Global reach

Rule #5 Something’s gotta give ASTD - Orange County Technology and Training SIG E:

ASTD - Orange County Technology and Training SIG E: Time QualityCost

Rule #6 Understand Pricing ASTD - Orange County Technology and Training SIG E:

ASTD - Orange County Technology and Training SIG E: Example: Pricing Proposal (15K words, INDD, into 2 languages) LanguagePrice/WordWord CountSubtotal Spanish MX$0.2115,000$3,150 French CA$0.2415,000$3,600 LanguageDTP RateDTP HoursSubtotal Spanish MX$65.007$455 French CA$65.007$455 Subtotal $7,660

Rule #7 Don’t deliver “dirty” documents ASTD - Orange County Technology and Training SIG E:

ASTD - Orange County Technology and Training SIG E: I hate “dirty” documents like I hate dirty dishes. Organize your HTML. Give me original files, not PDFs. It’s a good thing! Plus, change orders are very expensive! Be prepared.

Rule #8 Make some friends! ASTD - Orange County Technology and Training SIG E:

ENLASO ( Yves Lang E: TransPerfect ( William Chen E: ASTD - Orange County Technology and Training SIG E:

ASTD - Orange County Technology and Training SIG E: Grazie Obrigado Gracias Köszönöm ありがとうございます გმადლობთ ! Dêkuji Σας ευχαριστούμε 谢谢 धन्यवाद Go raibh maith 'ad Спасибо Tesekkür ederim Thank you!!!