1. Mark Calzaverini Affiliate Marketing Manager at Directflights.com

2. Born in Surrey 32 years ago to an Italian father and an English mother Attended the University of Surrey, graduated in (BSc) Computing & IT Worked in Paris for Pixmania and Easyvoyage Worked in Barcelona for Accenture and SEO start-up Currently live in London and work with travel start-up Directflights.com while setting up my own company Enjoy all the good things in life! Travelling, Movies, Cooking, DJ Hero and Cycling About Me http://tiny.cc/7vrtkhttp://tiny.cc/kkbvg About Me

3. Reasons for choosing RHUL (or any other university): My choice of (Msc) International Management How was Royal Holloway helpful? Better understanding of organisations Favourite subjects? Advertising and Business Ethics Friends Reputation - Teaching quality - Course content - Campus life - International scope - Resources available - Cost About Me My RHUL experience

4. Is a subset of Internet Marketing, a.k.a. Performance Marketing What is it about? Driving sales through third parties(I place your banner on my site and you pay me) Anything from mobile phones, holidays, dating, adult, finance, gaming, to retail Different models: CPC, CPA, CPL Also CPM Affiliates (Publishers), Advertisers (Merchants) and Networks Agencies and technology solution providers Other areas to consider within Internet Marketing: Web Design and Creative, SEM (SEO), Display advertising (Behavioural re-targeting - Criteo), E-mail Marketing, Social Media, Mobile, Brand strategy consultancy, Online Reputation Management (tripadvisor example) About Me Affiliate Marketing

5. About Me Who Is Using Affiliate Marketing?

6. About Me My Day To Day Tasks

7. 27/02/12 Don’t worry if you don’t know what to do, but do know what you don’t want to do There are no right or wrong profiles. If you have the right skills, employers generally just want someone who can do the job well and quickly Understand that as a recent graduate you are more likely to start at the bottom of the ladder Technology is changing rapidly, this means opportunity Money is not as good as banking, but the job is much more satisfying! The more IT literate, the better Transferrable skills About Me Is Internet Marketing For You?

8. Use the Careers Service at Royal Holloway, you will miss it when you’re gone! Read Marketing Week, NMA, Brand Republic + other specialised media in the country of interest (AdAge in the USA, Stratégies in France, etc) Ensure your cv and cover letter are tailored to the industry sector Work your network Use technology - Especially Linkedin and increasingly Twitter, but also visualCV.com Stay positive! About Me Job Hunting Tips

9. There are ONLY seven ways to get rich: 1.Inherit it 2.Marry it 3.Invest for it 4.Get lucky, the lottery or win it 5.Work for a company 6.Break the law: Steal, deal or con 7.Entrepreneur/Work for yourself The best way to become wealthy – honestly, ethically, legally and morally – is number 7. BE AN ENTREPRENEUR AND WORK FOR YOURSELF! Source: Get Rich Click! By Marc Ostrofsky About Me Want To Become Rich?

10. What Colour Is Your Parachute? By Richard Nelson Bolles Great Answers to Tough Interview Questions by Martin J Yate The 7 Habits of Highly Effective People by Stephen R. Covey How to Get Into Marketing & PR by Annie Gurton How To Get Into Advertising by Andrea Neidle www.prospects.ac.uk and www.milkround.com for Graduate jobs and Internships www.prospects.ac.ukwww.milkround.com www.affiliates4u.com for Performance Marketing www.affiliates4u.com Thank You for Smoking – The best persuasion movie ever! Mad Men – Season 5 starting very soon. Useful Sources

11. 27/02/12 Thank You merci gracias obrigado شكرا danke תודה 謝謝 감사합니다 ขอขอบคุณ คุณ ありがとう grazie спасибо dank u wel cảm ơn bạn teşekkür ederim tack शुक्रिया salamat dziękuję آپ کا شکریہ mulţumesc kiitos köszönöm hvala diolch σας ευχαριστώ