Marketing May 2015

Question 1 These are activities that are consumed at the same time they are produced.

Question 2 The cost involved in developing, promoting, and distributing a product must be considered when determining:

Question 3 The local newspaper is printing “buy one get one free” advertisement coupons for Mountain Dew. This is an example of which marketing function? 

Question 4 The combination of decisions a business makes in order to best reach its target market is known as the marketing

Question 5 Informing and persuading consumers about products, services, images, or ideas that will influence their buying is

Question 6 This is the gathering of information that businesses can use to determine what kinds of goods or services to produce.

Question 7 The makers of Crest toothpaste decide to sell the product in grocery stores, convenience stores, and drug stores. This is a decision involving which element of the marketing mix?

Question 8 Which marketing function responds to consumer needs and wants through personalized communication? 

Question 9 This is a reason for consumers to by a product/service based on feelings or attitudes. 

Question 10 Management is deciding whether or not to offer the entire new line of athletic equipment. This is an example of which marketing mix element? 

Question 11 This is a reason for consumers to buy a product/service based on facts or logic.

The formula used for selling price is: Question 12 The formula used for selling price is: 

Question 13 Determining whether or not to sell your product through a wholesaler or a retailer relates to which component of the marketing mix? 

Question 14 Barnes and Noble began airing 30-second television commercials. This is an example of which marketing mix element? 

Question 15 This is the paid promotion used to promote products and services as well as to generate ideas and educate the public.

Question 16 While shopping at Westfarms Mall, Christine is asked her opinion on mall hours, parking, and what stores she frequents most. Which marketing function is being demonstrated? 

Question 17 These are forces that cause consumers to act including the desire to fulfill their needs and wants.

Question 18 This is a combination of marketing elements designed to meet the needs of a target market.

Question 19 This is a clearly identified group of consumers with needs that business wants to satisfy.