B121 Chapter 9 Managing Your Career

Your personal marketing plan One way of considering career development is to think of it in terms of a personal marketing plan. It means adopting a realistic view of yourself as the supplier of a service for which you need to find customers. These customers may be internal – within your own organisation, or external – in other organisations.

Evaluating your abilities The first step in creating your personal marketing plan is to conduct a career audit. This will allow you to evaluate your own abilities, identify any gaps in your education and experience that need to be addressed, and help you to make decisions about your future aspirations.

Evaluating your abilities Gathering information Non-work experiences Identify your strengths and weaknesses

Identifying your career goals What do you want? What are your values?

Identifying career opportunities and sectors Seeking information On your own Careers advisers Professional organisations

Putting it all together Exploring the options Your present career with your present employer. A new career with your present employer. Your present career with your new employer. A new career with a new employer.

Getting a new job Writing your CV The job search Networking Speculative approaches Making a job application The interview Taking stock again Lifelong learning Don’t give up