It is the art of application of design to clothing and accessories.

WHAT IS FASHION? Fashion is the accepted day to day way of dressing at a given time. If you see everyone wearing the same color or style when they have not been the trend before, such is "in-fashion." Never has and never will Fashion is the total outlook of an individual of today and only for today. Though fashion evolves and some styles come back, it only apply for "now". Even the retro fashion is never the same

WHY DOES FASHION CHANGE? Fashion change because people change We always want something new. Clothing change for practicable reasons, for appropriateness for the season, and for adaptation to environment situation. In some cases the popularity of fashion endure for many seasons because of the combinations of these reasons. “Take the blue jeans” as an example (It’s choice)

KINDS OF FASHION Haute Couture - French word meaning high fashion. It means one-of-a-kind. These include designers' original designs or clothing that are custom made. Ready to wear (Pret-a-Porte) - Term used to describe mass produced garments. These include designers' originals manufactured to a certain number for department stores and offered at lower prices.

OPPOSITE ENDS OF FASHION Classic - is a fashion that stays indefinitely. Fad - is a fashion that die quickly and whose greatest appeal is as novelty.

CATEGORIES OF FASHION S.No Categories of fashion Property Colors LinesTexturesEffectNeeds Favorite Accessory 1 HAUTE (high fashion) very chic, one-of- a-ind, the custom- made and designer's collection. Unusual and rare. Unusually layered, fitted to suit, very specific individual taste. Unusual and rare materials. leader, very unique, tress chic Custom-made, designer's originals, very expensive. Coordinated matching and custom made pieces. 2ELEGANT expensive designer's reproduction, but should not be misunderstood as "haute" or high ashion. Unusual, muted solid colors (gray, black and white) Mostly uncomplicated and well fitted (Chanel type) Fine fabrics, usually expensive materials. Very refined, status and executive- looking. Semi custom- made or altered to fit Accessory Coordinated and matching real gold and diamond accessories 3 DRAMATIC (Theatrical) This style creates a glamorous and glitzy impact. Strong, vivid, and contrasting (black is a favorite color). Severe, sharp and usually asymmetrical. Rare and trendy. Confident, chic, sexy and catchy. Custom-made or altered to fit. Bold statement usually metallic (gold, silver, bronzes, etc). 4CLASSIC Town & Country or the emphasis of business and corporate look Beige, navy, red, blue and black. Simple and traditional trim. Durable and natural fibers. Typical leader, practical, conservativ e. Clothes that has a timeless appeal year after year, expensive. Traditional and conservative shapes. 5CONSERVATIVE old fashioned, but should not be misunderstood as classic because of its girlish features. Pastel, soft blends, muted rainbows. Simple flows, rounded curves and semi- fitted. Light, flowing, lace,usually old-fashioned small print. Fragile, soft, charming, innocent and very feminine. Gentle, very delicate price not an issue. Very simple real gold and diamond accessories.

CATEGORIES OF FASHION S.No. Categories of fashion Property Colors LinesTexturesEffectNeeds Favorite Accessory 6 WESTERN (Country) The opposite of conservative. Clothes are reduced from the feminine emphasis. Earth tones are favorites. Durable, simple, easy and comfortable. Natural fibers, basic denim, thick and old- fashioned. Tough, strong, sometimes western. Durability, mobility and price not an issue. Big water- resistant watch, leather boots and thick belt. 7CASUAL denim, feeling at- home, sometimes western. Any, color is not an issue (brights, pastels, earth tones) Unstructured, simple, and easy. Popular (natural, blend or synthetic fibers). Easy-going, athletic, unpretentio us and simple. Easy care, home atmosphere and comfortable. Cloth bag, basic, simple accessories including disposables. 8GRUNGE Category which was made popular during the early 90's. It creates an emphasis of younger generations, exaggerated onstructions, separates, and coordinates. Could be anything Unstructured sometimes exaggerated and unusual. Popular (natural, blend or synthetic fibers), knits. Youthful, confident but sometimes impractical. Most designs die quickly. Easy pieces, but sometimes wild and usually inexpensive All kinds, real or fakes, inexpensive accessories including disposables 9FUTURISTIC The category emphasize the look of the electronic and the computer age. The design concept is based on galactic or extra-terrestrial nspired clothing Strong metallic (gold, silver, etc.), vivid, and contrasting. Angular, sharp and usually asymmetrical. Hard, unusually bold and often overwhelmingly round or square Impractical to our present times, unique accessories or trim. Bold statement, extra-ordinary accessories, usually expensive Bold geometric accessories (rings, earrings including bags)

IMPORTANCE OF COLORS IN FASHION Colors have a demonstrable psychological effect.. The sight of red means warning and white mean simplicity and respective of title. Military uniforms are intentionally colored to give statement and impose authority. Colors are used in many ways to assert recognition because they are fairly easy to read and understand.

List of popular colors S.No.ColourEmotions 1BLACK Severe, mysterious, sophisticated, glum, depressing, deadly 2BLUE Serene, calming, cool, quiet, sleepy, sad 3BROWN Warm, earthy, drab 4GRAY Well-informed, subtle, dignified, gloomy, cold 5GREEN Fresh, successful, loving, greedy, restful, calm. 6ORANGE Happy, cheerful, new, motivated, garish, warm. 7PINK Soft, innocent, delicate, feminine, delicious 8RED Alert, warning, sexual, aggressive, energetic, cheerful, angry, vital, exciting 9VIOLET Royal, rich, stately, passionate, subtle but sexy, impressive, alone 10WHITE Clean, pure, young, safe, simple 11YELLOW Sunny, bright, hopeful, optimistic, joyful, clear, positive, alive

Color guidelines according to seasons Summer-Think clear, contrast and bold colors. Fall -Think soft, cool, slightly grayed colors. Spring -Think bright, fresh and lively colors. Winter-Think deep, dark and muted colors.

FASHION DESIGNINING Fashion designing is the art of the application of design and aesthetics or natural beauty to clothing and accessories. Fashion designing is influenced by cultural and social latitudes, and has varied over time and place. Fashion designers work in a number of ways in designing clothing and accessories. Some work alone or as part of a team.

SOME OF THE BEST FASHION DESIGNERS IN THE WORLD 1. VALENTINO GARAVANI- Hailing from Voghera Italy, he knows how to make a woman look like a goddess. Though his shows speak for themselves, the one place we are sure to find a Valentino dress is on the red carpet. Having dressed many of the world's most famous leading ladies, he has proven his talent and risen to the top as The King of Elegance. 2. TOM FORD – He is also extremely talented, Born in Texas, Tom was originally trained to be an actor! He is not only the Creative Director for Gucci, he's also the Creative Director for Yves Saint Laurent. Ford stole the show at the first ever VH1 Fashion Awards and won the Best International Designer Award in BETSEY JOHNSON. Her designs are brilliant, bold and fun. They are funky and edgy, with a lifetime of flare. Straight from the American fashion capital [New York] Betsey is known for "her celebration of the exuberant". 4. DOMENICO DOLCE & STEFANO GABBANA. Here are two household names. They both are true geniuses. Every woman who wears D&G can be sure to feel sexy and confident. They both hail from Italy, and are known for making the "stars look like Stars". 5. STELLA MCCARTNEY. I think the name says it all, but being the new girl on the block, we definitely have to give her credit. While being the daughter of a superstar, Stella has managed to carve a huge place for herself in the fashion world. And we love her for it. Her clothes are the height of class and speak volumes of her personal talent.

FASHION DESIGNING IN INDIA Fashion is a huge industry in India. With globalization Indian Fashion has got a wider platform to display their talents and introduce the 'Sari' to the world. Right from the traditional salwar kameez or sarees to churidars, kurtis, the semi formal way of wearing it over trousers or jeans, Capri’s and the highly elegant and contemporary style of draping sarees, from simply cotton blouses to halter-neck, puffed sleeves, deep necks, and lycra-fitted blouses.

Top fashion designers in the country. 1. Ritu Beri - She is known as the first Indian designer to present a collection in Paris. Her first line of clothing in 1990, called Lavanya was a complete success for Ritu in India and on the international market, with the range selling out very quickly. 2. Rohit Bal - Titled as the 'India's Master of fabric and fantasy' by the Time magazine in 1996, Rohit Bal's sense of aesthetics is finely honed, and each of his creations is handcrafted to perfection, with meticulous attention to detail. 3. Rina Dhaka - Rina Dhaka is India’s leading fashion designer who burst onto the fashion world in late 1980s. Winner of Yuv Rattan Award, she is counted among the creative and innovative designers of the country. Rina Dhaka has held shows in London, Paris, New York, Singapore, Hong Kong, Dubai, and Jakarta. Her Singapore shows in 2001 and 2002 were major success. International fashion magazines ‘Vogue’ and ‘Elle’ featured her work. 4. Manish Malhotra- His name is synonymous with style in Hindi films. He revolutionized the fashion scene in Bollywood by envisioning a 'look' for the character. He was exclusively asked to design clothes for Michael Jackson for his appearance during the Bollywood Awards held in New York and the performer was greatly pleased with his work. 5.Abu Jani and Sandeep Khosla-' The boys', as the twosome of Abu Jani and Sandeep Khosla are known in the fashion circuit, can be considered among first names in that made it big, by way of success, attention, fame and hype. It is a creative alliance that exudes attitude and talent. They were one of the first to display their creations at Harrods

FASHION SHOWS A fashion show is an event put on by a fashion designer to showcase his or her upcoming line of clothing during Fashion Week. Fashion shows debut every season, particularly the Spring/Summer and Fall/Winter seasons. This is where the latest fashion trends are made. The most influential fashion week is Paris fashion week, which showcases twice a year.

famous fashion shows in India and abroad: Lakme fashion week New York fashion week Wills lifestyle fashion week Milan fashion week Paris fashion week Berlin fashion week Amsterdam international fashion week London fashion week Japan fashion week Buenos aires fashion week Maiami fashion week

FASHION BRANDS Brands are the ones that give identity to a fashion. They are created by designers and are meant for sale.They carry the trust of the brand and designer.Presenting a list of international Fashion Brands.

IMPORTANT FASHION BRANDS 1Adidas 2Armani 3Bentton 4Calvin klein 5Dolce & gabbona 6ED Hardy 7Fastrack 8Gucci 9Louis vultton 10Lee 11Levis 12Longines Hamilton 13Mango 14Nike 15Pepe Jeans 16Prada 17Puma 18Rolex 19Reebok 20Tissot 21Tommy Hilfiger 22Wrangler 23Woodland 24Van Heusan

FASHION BOUTIQUES INTERNATIONAL BOUTIQUES 1Chanel 2Christian dior 3Yves saint Laurent 4Seven 5Oak 6Outfit 7 Cos 8Machka 9 Vakko 10Matches INDIAN BOUTIQUES 1Aki Narulla’s 2Manish Arora’s 3Umrao Tailor 4Ritu Beri’s 5Amara Palli’s

FASHION SCHOOLS Fashion schools will provide you the training you need to advance in your fashion career. Whether you are interested in clothing design, fashion merchandising, fashion marketing, or fashion in general, they provide you with all. Here are examples of very famous fashion schools.

INTERNATIONAL SCHOOLS Westwood College Arizona Fashion Design Schools Tucson Design College California Fashion Design Schools International Academy of Design & Technology Brooks College Colorado Fashion Design Schools Denver South Florida Fashion Designer Schools American InterContinental University

FASHION MAGAZINEES Fashion magazines bring the world of international fashion home. The best fashion, beauty, shopping, health, travel and culture,trends, runway slideshows are written in these magzinees.

Adversus: Lifestyle magazine featuring fashion, beauty, dreamcars, and travel. Bibi: Bridal and fashion magazine geared towards the people of the South Asia. Cashak: Fashion magazine covering fun, sexy styles and trends, plus nightlife. Elle: Covers everything from style and beauty trends to personalities and lifestyle issues. FashionOffice: Features international trends in fashion, design, arts, and photo stories from New York, Paris, London, Milan. Flip-Zone: French online fashion magazine featuring hundreds of collections: couture, ready-to-wear, bridal, lingerie, swimwear, accessories and sportswear. Iconique: Includes virtual catwalk shows, news, editorials, beauty, trends blog, iPod videos, podcast and more. Influenza: Trade publication for the fashion, beauty and entertainment industries. Lucire: International source for the latest in fashion, beauty, and travel. Nirvana Woman: High-fashion, beauty, and upscale lifestyle magazine for the contemporary South Asian woman. Sassybella: Australian fashion and beauty magazine. Vogue: Magazine for sophisticated female fashion mavens. Covers the latest in beauty, style, health, fitness and celebrities.

FASHION CHANNELS Fashion Channels are channels on television which are devoted to fashion and modeling. They show everything related to fashion from fashion shows to models. There are two main fashion channels in the world they are- Fashion TV World fashion channel

MANISH MALHOTRA VALENTINO GARAVANI STELLA MCCARTNEY RINA DHAKA

FASHION BRANDS

It is a small shopping outlet put by fashion designers to showcase and sell their collections.