RYKO Manufacturing Co. Milestones 1973 RYKO Manufacturing Co. was formed by three individual shareholders. First manufacturing facility opened. Sales/service to Central U.S. Rollover friction product 1975 RYKO moved to second manufacturing facility US distribution established 1977 International distribution initiated. 1979 Diversified product line with introduction of self-service (jet wash) equipment 1984 RYKO relocated to present manufacturing facility
RYKO Manufacturing Co. Milestones (Cont’d) 1984 Continued expansion of product line with introduction of large vehicle wash system and various rollover accessories/options. 1985 RYKO opened direct branch operation in the UK to enhance market diversification. 1986 Introduction of multi-program vehicle wash system 1987 Direct branch operation opened in the Benelux Added 24,000 sq. ft. to manufacturing facility 1988 The principals of RYKO Manufacturing Co. formed a “sister” corporation, RYKO International Ltd. This corporation serves the international sales/service arm for equipment produced by RYKO Manufacturing Co. The product line continued to expand with the introduction of drive-thru wash systems.
RYKO Manufacturing Co. Milestones (Cont’d) 1989 RYKO opened a direct branch operation in France. In recognition of market demands in the US, RYKO released a touch free vehicle wash. Added 21,000 sq. Ft. To manufacturing facility. 1994 Added 11,000 sq. ft. to manufacturing facility. 1995 In response to market direction of oil company customers, RYKO introduced a conveyor wash equipment product line. Added 25,000 sq. ft. to manufacturing facility. 1997 RYKO attained ISO 9001 certification. New products in both friction and touch free technology were released. 1998 RYKO established RYKO Italia, Srl and purchased an existing Italian vehicle wash manufacturer.
RYKO’s Company Organization
RYKO Product Line The Industry’s Most Complete Offering Truck Wash R-168 Friction Atlantis Touchfree Atlas Friction Conveyor Velvet Touch 2000 Optima Filament, Cloth & FoamBrite™ Vista Delta Self Service Power Wash II Power Wash IV Accessories Management Systems Code-A-Wash IV Diagnostic Center Automated Modular Transactor Terminal Touchfree Rollovers Monarch II High Impact Elite High Impact Ultra Sonic 2001 Silhouette Friction Rollover Ultra Clean Mini-Tunnel Ultra Clean Mini-Tunnel Voyager APC Voyager II - filament or cloth Premier XL Premier Plus Filament, cloth or FoamBrite™ SoftGloss XS™ with FoamBrite™ Swift Contour Venture Drive Thru Nova 2000 Nova Plus Ultra Shine DT with FoamBrite™
Accessories Water treatment systems Water reclaim systems Free standing dryers Vacuums Doors Variety of other options and accessories
Chemicals Detergents for friction machines Scented and unscented Chemical pre-soaks for touchfree systems Polish waxes Clear Coat Wax Tire Cleaners Undercar protectants Powder and liquid detergents for self service
Quality Statement RYKO Manufacturing Company is committed to providing our customers a quality product in a time frame that ensures complete satisfaction. This applies to our final customers, as well as customers within our own organization. RYKO is also committed to continually improving the quality of our products.
RYKO’s Commitment to Future Mutual Success Be attentive to customers’ needs Anticipate market demands Provide the highest quality of goods and services at least cost values. Lead our industry in innovative solutions and directions Listen
RYKO Domestic
RYKO National Account Managers Bob Burke Mike Stanley
RYKO Regions and Regional Managers North East Wayne Smith Western Ken Barr Central Rich Leonard South East Dayton Hedges Southern Gordon Melton
RYKO Direct and Distributor Areas Distributor Area Direct Area
RYKO US Market Share RYKO RYKO 80% 35% RYKO US Rollovers 35% US Conveyors US Touch Free
RYKO Has Strength in the US Our domestic installed base is 8400 units Two national account managers Five regional managers Eighteen direct area managers Fourteen exclusive distributors 500 person staff service / installation
68 Countries - 3,225 Installed Machine Base - 91 Employees RYKO International 68 Countries - 3,225 Installed Machine Base - 91 Employees
RYKO International Sales, Marketing and Technical Support Headquarters - United States International Sales Manager Global Sales and Marketing Regional Manager Mexico, Caribbean, Central and Latin America Technical Support 2 Staff Export Operations 2 Staff Fluent Languages Spanish (2), German, French, Italian, Portuguese, English
Regional Office - Goes, Netherlands Regional Manager Europe (Expect RYKO Italia area), Middle East and North Africa Technical Support 3 Staff Export Operations 1 Staff Fluent Languages Dutch (2), French (3), Spanish, German (2), English (4)
Regional Office - Morano Po, Italy Marketing Territory Italy, Greece, Switzerland, Austria, Romania, Hungary, Bulgaria, Balkans Technical Support 3 Staff Export Operations 2 Staff Fluent Languages Italian (5), French (5), English, Spanish
Region - 1,243 South Africa - 65 2 11 1 354 10 169 11 47 15 5 477 1 2 6 4 21 60 12 13 2 10 10
610 13 2 8 20 60 31 6 4 12 7 3 19 18 Region - 813
50 27 20 80 1 5 10 50 1 125 55 5 410 265
RYKO International Summary Marketing Advantages: Targeted marketing approach to key global markets Mature global distributor organization - 68 countries Two manufacturing facilities - US and Italy Complete range of competitive equipment and accessories Marketing support after the sale Flexible Highlights: Global technical support Stocking distributor organization 3,225 installed machines Low technician to machine ratio
FoamBrite Majority of RYKO’s Friction Sales are FoamBrite Very Light Closed Cell Polymer Allows grit, sand and dirt particles to be easily rinsed away during the wash process Ideal For the Wash Industry! FoamBrite Looks and feels New and Different
FoamBrite Sheds Water so it remains light Fingers are designed with low tensile strength Quiet wash process Adds a Gloss to the vehicles finish Longer Life than traditional materials on the market Does not haze the vehicle finish
The FoamBrite Difference RYKO has tested and developed FoamBrite into a car wash System: Slower Rotation Speed of the brushes Ultra Sonic Vehicle Mapping Clutched Split Tall Wash Arms Amp Sensing
RYKO Strength in the U.S. 8400 Car Washes
RYKO Strength Internationally
BP / RYKO Around the World 358