AMEC Measurement Month 1-30 Sep 2015 What is Measurement Month? September 2014 saw AMEC’s first Measurement Week and it was such an enormous success that it has been extended to a month and will continue to be an annual feature of AMEC’s work. Measurement Month is filled with free to attend events, webinars, executive discussions, podcasts, workshops and much more, focusing on filling the gap between understanding the value of PR measurement and doing something about it. AMEC members will organise events in their own country as Measurement Week moves weekly to each region so activities take place across the globe as part of AMEC’s Global Education Programme. #AMECMM

Take part now – it’s easy! To attend events, check out the AMEC Measurement Month website, which contains a list of activities and links to book your place. To host a Measurement Month event follow these steps: Populate the template and send it to Make it clear that your event is part of AMEC’s Measurement Month and agree to the terms of the event Promote the event through your usual channels Take photographs at the event and send them to us Use the hashtag #AMECMM before and during the event, and blog about it afterwards if possible Evaluate the event afterwards – some suggested questions are available here for you to use - and please share feedback with AMEC [ TBC David Gadd Gorkana ]

Hints and tips of hosting an #AMECMM event Remember your event can be as large or small as you wish You can partner with another organisation to host a joint event You can involve clients to show case their comms evaluation work and invite prospective clients It doesn’t have to be a face to face session; webinars, tweetchats and podcasts are great ways to reach a wider audience and make the recording available to play back afterwards These events can be used as training and as a means of employee engagement within your offices – domestic and international You could invite vendors in, for example, social media specialists, online tool demonstrations or research/academic/trade organisations The event can be an opportunity to offer free trials or demo your own company’s services

Do you have any questions or would like to discuss your planned event? Please contact: Elayne Phillips Chair of the AMEC Measurement Week 2015 Committee Supported by: