Jeep Ad Lego Ad From p. 15 of The 4 Principles of Design, by Robin Williams.

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Presentation transcript:

Jeep Ad Lego Ad

From p. 15 of The 4 Principles of Design, by Robin Williams

 A particular design element is emphasized through the use of contrast in type, color, size, line, thickness, space, shape, etc.  Directs the viewer’s attention Metropolitan Life Ad

 Visual elements are repeated, such as color, shape, texture, spatial relationships, line thickness, size, and font  Helps strengthen organization and give visual unity IPhone Ad

 Visual elements are connected by their alignment horizontally, vertically, diagonally, radially, etc.  Creates sense of order or dynamic tension Ipod Ad

 Related items are grouped together so as to become a visual unit  Helps organize information and reduces clutter British Airways Ad

HOW ARE THE PRINCIPLES OF CONTRAST, REPETITION, ALIGNMENT, AND PROXIMITY OPERATING IN THIS AD?

Trying to sell product Ads BOTH ARE AIMED AT PERSUATION BOTH TARGETED TO PARTICULAR AUDIENCE Both Trying to change attitudes or behavior PSAs Both genres use visual, textual, and auditory rhetoric aimed at persuasion; both targeted to particular audience. Moreover, their purposes, while distinct, can sometimes overlap.