“Ostratique” One PC for Every Family Communications Plan

Section 4 Goal and Objective Increase the number of Algerians who can participate in their government through technology

Section 2 SWOT Analysis Strength Weakness Opportunity Threat Knowledgeable communication & technology staff at APN Limited financial resources to distribute information Citizens want more access to participate in governing Many citizens are illiterate and there is a digital divide

Section 3 Audience  Heads of households  Youth between the ages of 13 to 18  National print and broadcast media Local business leaders Teachers Editors

Section 5 Strategies and Tools  Send out one text message at the beginning of every month during 2008 to promote the program  Create PC for Every Family blog and post updates once a week during 2008 to promote the program  Distribute three posters to each community in district with a description of the program and graphics  Each MP or designated local leader holds one town meeting in each community to promote program during 2008 Reaches youth and national media Reaches heads of households and youth Reaches heads of households

Section 6 Key Messages Every Algerian family can now afford to buy a computer under the PC for Every Family Program Your government has invested in technology to provide Internet access to every family With a PC in your home, you do not have to travel to Algiers to participate in your government

Section 7 Branding and Identity A PC for Every Family

Section 9 Plan Measurement  How many families purchased computers in 2008 through the program and how did it compare to 2007?  How many visitors were recorded on the APN Web site in 2008 and how did that compare to 2007?  How many news stories were written in Algerian newspapers about the program in 2008?

Section 10 Plan Timeline Implement campaign within one month of acceptance Campaign runs throughout 2008

Questions? Ideas?