2013 Category Selling Presentation Review and Tri II programing

Neuro 2013 Updates Category Insights Product Introducing neuro daily 2013 Marketing RUNNER RUNNER Program Pricing & Promo Calendar Next Steps 2 Agenda

3 Neuro has continued to experience landmark success to close 2012 and open 2013 Volume & ACV GrowthNew Business Marketing & Product DevelopmentCategory Development & Leadership 2012 : 110% increase in 2013: Existing business is up 35% and 50% overall Neuro continues to gain authorization in key accounts Grocery Drug/Convenience Neuro is at the front of this consumer-driven evolution Clinical studies on Bliss & Sonic: Upgrade to Neuro Sun in Q2’13 Award Winning Digital platforms Neuro-Evolution of an Industry Leader

Product Profiles 4 Neuro is a system of truly functional beverages, each with the highest quality ingredients at dosage levels that deliver a true benefit

5 Product Innovation-Neuro Daily

6 Neuro Daily Proposition Replaces neuro sun in the product lineup

7 Product Innovation: Packaging Updates Each SKU’s packaging is being updated to better reflect function and add flavor. NeuroPassion: Function Updated, Flavor addedNeuroSonic Function updated. Flavor added,NeuroSleep: Function updated. Flavor added. New SKU: Daily Immunity. Flavor added.NeuroBliss Function Updated. Flavor added.NeuroTrim: Function updated. Flavor added.

8 Trade Marketing *Event not associated with the Academy of Motion Arts and Sciences **Premier location has not yet been determined by Studio 2013 Anchor Activations of Entertainment, Movies, and Music are the core of our retail programing Movie tie-in to attend a Hollywood** Movie Premier and Party. Film is RUNNER RUNNER, a drama set in the world of high- stakes gambling, starring Academy Award® Winner Ben Affleck and Justin Timberlake. Legendary star and philanthropist, Elton John, hosts the exclusive Academy Awards® party for today’s hottest stars while raising money for the Elton John Aids Foundation. neuro will host this star-studded Event and will give away a Grand Prize Trip to attend this posh party! WHAT CONSUMER/ DISTRIBUTOR Giveaway/Incentive: WIN a Tickets to the Elton John AIDS Foundation Academy Awards® Viewing Party* Promoted in-store and online -$0.50 Coupon -POS Giveaway/Incentive: Walk the Red Carpet! WIN a Trip to Hollywood** to attend a Movie Premier, walk the red carpet and attend the after-party - HULU Plus and Movie passes - POS RETAIL SUPPORT Concert Tour tie-in or venue partnership in development to showcase newer, up & coming bands or artists. More details soon. Giveaway/Incentive: neuro travel pass to see the newest music LIVE and up close - iTunes Cards - POS

9 Partnership with RUNNER RUNNER, the blockbuster release staring Ben Affleck and Justin Timberlake National and Regional promotion by Neuro, Fox Studios, & Caesars Entertainment on-air, online, and in the trade Consumer giveaways, including trips to walk the red carpet, and movie passes Profit Driving retail incentives, full suite of POS tying in to the film Overview Neuro is partnering with Fox Studios & Caesars Entertainment group for a truly unique consumer experience around the blockbuster film, RUNNER RUNNER, starring Ben Affleck and Justin Timberlake! TRI 2 Partnership-RUNNER RUNNER TRI II RUNNER RUNNER Overview

Text to win sweepstakes displayed on POP, digital, and via Neuro’s assets Profit driving RUNNER RUNNER POP Ties into Neuro and Fox movie program promotions Case Stacker/Rack Static Clings Danglers Posters 10 Neuro is offering our retail partners an opportunity for their consumers to win exclusive prizes, including a trip to the premier of RUNNER RUNNER in Las Vegas Consumer Experiences Participation in the national RUNNER RUNNER program will give Tops’ consumers the opportunity to win: Grand Prize: One of five VIP Las Vegas experiences to attend the world wide premier of RUNNER RUNNER. Including: Airfare for 2 3 Days/2 Nights at a Caesars property Entertainment package 1 st Prize: Movie passes for 2 & 1 month supply of Neuro TRI 2 Partnership-RUNNER RUNNER Retail Activation

11 RUNNER RUNNER Tops Profit Story PricingUnit PriceSKUS # of incremental placementsTunrsStoresUnitsRevenueMarginProfit EDLP $2.49 /$2/5 ($12.00 case cost) 6 TLC $2.49/$2/4 ($18.00 case cost) 6 Totals: 52 cases/SKU Partnership in the RUNNER RUNNER program can generate ______in incremental revenue for Tops

12 Tops Rand Neuro partnership drives ____in incremental revenue and delivers a truly unique customer experience Partnership Details RUNNER RUNNER Tops Partnership Details Insert ask from retailer here: Please follow font (Century Gothic 16, and format (bullets with no periods) guidelines EX: Feature Ad activity Weeks 30 & 32 Addition of Neuro to ____outstanding cold sets 2 incremental displays in all stores July 15-August 30 th, 2013 $2/4 TPR pricing Full authorization of RUNNER RUNNER poster and static/dangler

13 Neuro 2013 Calendar & Pricing Tops Pricing & Promo Calendar Neuro recommends the following calendar for maximum profit opportunity in weeks every day value at $ weeks in promo at 2/$4 POSTrimSleepDailyPassionSonicBliss 2013JanuaryFebruaryMarchAprilMayJuneJulyAugustSept.OctoberNov.Dec. Suggested retail $2.49 2/$4$2.49 2/$4$2.49 2/$4$2.49 Cost of goods $20.00 $18.00$20.00 $18.00$20.00 $18.00$20.00

14 Next Steps Approval of the RUNNER RUNNER Program Authorization of Neuro Sun Etc…. Neuro recommends the following opportunities to drive maximum profit at Tops