Presentation on theme: "Introducing The Trade Workbench Trade Workbench Evaluation Tools Detailed Promotion Evaluation analysis tools based on industry best practices that are."— Presentation transcript:
Introducing The Trade Workbench Trade Workbench Evaluation Tools Detailed Promotion Evaluation analysis tools based on industry best practices that are customized to enable your customer managers to meet their goals Trade Workbench Account Planner A state-of-the art web-based system for developing account plans and managing Trade Funds Trade Workbench Selling Tools Comprehensive category selling presentations driven by Data Alchemy technology and industry best practices. Analytical tools to utilize the tactical levers of category management for maximum business growth. A web based comprehensive set of Sales and Trade Marketing tools and services.
Trade Workbench Account Planner The Trade Workbench Account Planner is a leading-edge software tool enabling you to better manage your Trade Funds in a state-of-the-art, web-based environment. Create Budgets Forecast Volume, Spending and Profits Add/Delete Promotional Events Calculate “What If” Scenarios Report Results (Actual vs. Plan) The Trade Workbench Account Planner is geared to the needs of Consumer Packaged Goods companies to enable you to:
Trade Workbench Account Planner - Development Approach The Trade Workbench is a “semi-custom” system providing maximum customization at an affordable cost. A Trade Workbench implementation begins with the base functionality of your present sales planning process Benefits of this approach: Lower initial purchase cost and Total Cost of Ownership (TCO) Functionality that matches how you go to market and measure results Quicker implementation time Flexibility to incorporate additional capabilities Then we assess your unique needs which are then added to the system. Custom design and programming is then performed to incorporate these unique functions and features
Trade Workbench Account Planner - Budget Creation The Trade Workbench Budget Creation Report allows your customer managers and management to see what’s being spent where and what volume impact is expected
Trade Workbench Account Planner - Add Event The Trade Workbench Add Event Tool makes planning as painless as possible while providing comprehensive information and allowing detailed analysis.
Trade Workbench Account Planner - Reporting: “Checkbook” Estimate available balance Compare live accrual or annual budget with account plans Monitor sales & spending And it provides a critical checkpoint that helps prevent overspending The Trade Workbench checkbook is a powerful tool for managing trade spending. It allows customer managers to:
Trade Workbench Account Planner - Reporting: Forecast Roll-up The Trade Workbench Forecast Roll-up report allows your customer manager to: Incorporate the best knowledge of local sales trends Reduce administrative burden on sales force Allows for system to roll- up plans into a comprehensive sales forecast
Trade Workbench The Trade Workbench Selling Tools help you to develop comprehensive fact- based, consumer-driven Category Selling presentations. Presentations are supported by Industry best practice analytical models for all of the tactical levers of category management: Selling Tools - Understanding the Category’s Consumer and Sales Dynamics - Determining the Optimal Item Assortment Mix - Determining the Optimal Schematic - Analyzing the Optimal Category Pricing Strategy - Developing the Optimal Promotion Plan CATEGORY ASSESSMENT EFFICIENT ASSORTMENT EFFICIENT LAYOUT EFFICIENT PRICING EFFICIENT PROMOTION
Trade Workbench The TWB Selling Tools are driven by DataAlchemy – an extremely powerful technology which can dramatically improve your Category Management productivity DataAlchemy is a powerful, yet easy-to-use software solution that allows you to import retail data from multiple sources, analyze that data using industry standard best practices, and generate highly insightful and persuasive sales and marketing presentations. DataAlchemy combines a powerful data dictionary with extensive presentation capabilities to provide a complete start-to-finish solution The tool adds the ability to dynamically change data selections to dramatically increase the power of PowerPoint presentations As with all elements in The Trade Workbench suite, the Selling Tools are flexible, inexpensive to implement and generate tangible business results Selling Tools
Trade Workbench Selling Tools Our Efficient Assortment tool allows you to better support field-based assortment decisions. Field-based Assortment Tool: Easy-to-use Excel-based tool to support initial sales calls Utilizes market coverage, cannibalization, etc. Full quantification for assortment recommendation Driven by IRI/Nielsen data
Trade Workbench In order to generate true improvements in business gains, it is critical to carefully analyze past results to support next year’s Planning cycle. Optimal merchandising vehicle Influence of pricing on lifts Effects of promotional frequency Impact of competitive activity Our Evaluation tools generate insight into what worked and why and allow you to drive this insight down to the Field level: Evaluation Tools Sales Promotional Best Practices Guidelines Our approach allows you to drive this insight down to the Field level where most of your critical decisions are made.
Trade Workbench Our proprietary analytical routines generate analyses and Best-Practices Guidelines which then support the next Planning cycle. Evaluation Tools Event Libraries + Lift Tables + Custom Analyses
Trade Workbench Next Steps To arrange a live demonstration or cost estimate, contact: Bill McKinney (203) 226-9845 or firstname.lastname@example.org For additional information on the Trade Workbench Account Planner: Trade Workbench Website http://www.4cmg.com Trade Workbench Brochure