Lasercade BY CAMERON WEST. Competitive Strategy: Segment-Focused Differentiation  Lasercade will feature a wide variety of activities suitable for children.

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Presentation transcript:

Lasercade BY CAMERON WEST

Competitive Strategy: Segment-Focused Differentiation  Lasercade will feature a wide variety of activities suitable for children of all ages. These activities will include Laser Tag, a ball pit, a bouncy house, and a playhouse featuring multiple windows, tunnels and slides. This playhouse will be large enough to fit an adult for cleaning purposes. Also featured are a modern-day arcade with various new videogame consoles and multiple age-appropriate videogames, multiple other games such as skee-ball and air hockey and several televisions tuned to various cartoon channels.  Lasercade will also house a restaurant that specializes in “party foods” such as pizza. For occasions such as birthday parties, special orders may be placed for custom-made cakes and reservations made to reduce crowding.

Target Market  The target market for Lasercade will be children of all ages.  Television advertisements will air most frequently on channels aimed at children such as Cartoon Network. Fewer advertisements will run on “other” channels to reach and inform parents.  Online advertising and customer interaction through social media, such as a page on Facebook and Twitter.  Other online advertisements on various game websites and other websites frequented by target audience.

Benefits Offered  Lasercade will offer the ultimate entertainment experience for children of all ages, as well as accommodating special occasions such as birthday parties.  Staff at Lasercade, not simply cashiers, watch for issues with the various activities and ensure the children are kept safe so that the parents can relax.  Through third-party phone applications and loyalty cards, special deals and discounts can be acquired through loyalty points.

What Makes Us Unique?  A wide variety of activities and quality food prepared from fresh ingredients will make Lasercade unique to its market segment by comparison to its competitors, such as Chuck E. Cheese.

Online Services  Reservations, season passes, and one-time entry tickets can be purchased through the official Lasercade website.  A virtual tour of a Lasercade facility  Locate the Lasercade facility nearest to you!  Coupon services to make the experience more affordable!* *Some coupons may have requirements to meet in order to apply.

Value Proposition  Lasercade delivers a unique entertainment experience for children of all ages, with a variety of games and activities as well as quality food. Parties can be scheduled and cakes custom ordered.  Reservations can be made and parties scheduled through either contacting the Lasercade facility in question or through the official Lasercade website. Season passes and single-use tickets can also be purchased through the official website. Coupons and deals for certain criteria such as group size can also be found on the official website.