VESL Speaking Dana Miho Fall 2014 VESL Speaking Fall 2014 Dana Miho

CONTENT  Kind of business does  How big is the company?  Where is the company ?  Who is the president of the company?  What is a brief history?  Major products  Company successful  Marketing  Opinion  What good things does the company?  Interesting facts  Summary Group members Claire Fang Adriana Ramirez Selina Liu

What kind of business Coca-Cola does ? Soft drinks & Beverage products

What kind of business Coca-Cola does?

How big is the company?

Employees  130,600 (Dec 2013)

Stores  Retails  Super-markets  Convenience stores  Theaters  Restaurants  Kiosks  Vendors

Operations Worldwide  200 countries  500 brands  900 plants  1.5 billion income/day

Annual Revenue  Revenue US$ billion  Operating income US$ billion  Net income US$ billion  Total assets US$ billion  Total equity US$ billion (2013)

Where is the company located? *1 Coca Cola Plaza NW, Atlanta, GA 30313

Who is the president of the company?

Muhtar A. Kent  1952, borned in New York  1978, joined in Coca Cola  1985, General Manager of Turkey and Central Asia.  1989, Manager Director of Amatil-Europe  1995, President of the Greater Europe Group  2009, CEO & president

Education  Bachelor of Science degree in Economics  Master of Science degree in Administrative Sciences

What is a brief history of the company?  1886  Atlanta, Georgia  John Pemberton  1960 Olympics

What are some of the major products and services ? # 1 #2 # 3 # 4

Why this company is successful? Profit Sells Product Millions of Costumers

How does the Company Market its products?  Radio  Television  1906 slogans

What are some of the major products and services ?

1.Quality 2.Diversification 3. Partnership

 Coca-Cola and McDonald's Growing Together Since 1955  Coca-Cola and Disneyland The only soft drinks

Coca-Cola Foundation  Since 1984  In 2011, $123.5 m 1.2 %  21 % ↑ 2010.

Since 1989 More than 5,000 outstanding students The Coca-Cola Scholars Foundation

Interesting!

Interesting! Limited Edition Coke Bottles

Thank you !