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History: The Coca Cola was created in 1885 by John Pemberton in the drugstore Jacobs of the city of Atlanta, Georgia. With a mixture of leaves of coca.

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Presentation on theme: "History: The Coca Cola was created in 1885 by John Pemberton in the drugstore Jacobs of the city of Atlanta, Georgia. With a mixture of leaves of coca."— Presentation transcript:

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2 History: The Coca Cola was created in 1885 by John Pemberton in the drugstore Jacobs of the city of Atlanta, Georgia. With a mixture of leaves of coca and seeds of tail it wanted to create a remedy, which started by being commercialized as a medicine that was relieving the headache and was hiding the sickness; then it was sold in his drugstore as a remedy that was calming the thirst, to 5 cents the glass. Frank Robinson put the name of Coca Cola, and with his calligraphy he designed the current logo of the brand. On the drink having become famous in 1886 one offered him his creator to sell it in any United States. Pemberton accepted the offer (it sold the formula of his product in 2.300 dollars) and several packaging machines were opened in The United States. Later a group of lawyers bought the company and made coca- cola reached worldwide. From there the company became the coca-cola company.

3 Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines internationally. The Coca-Cola Company claims that the beverage is sold in more than 200 countries. It is produced by The Coca-Cola Company in Atlanta, Georgia, and is often referred to simply as Coke (a registered trademark of The Coca-Cola Company in the United States since March 27, 1944). Originally intended as a patent medicine when it was invented in the late 19th century by John Pemberton, Coca-Cola was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coke to its dominance of the world soft-drink market throughout the 20th century.

4 The company produces concentrate, which is then sold to licensed Coca-Cola bottlers throughout the world. The bottlers, who hold territorially exclusive contracts with the company, produce finished product in cans and bottles from the concentrate in combination with filtered water and sweeteners. The bottlers then sell, distribute and merchandise Coca-Cola to retail stores and vending machines. The Coca-Cola Company has, on occasion, introduced other cola drinks under the Coke brand name. The most common of these is Diet Coke, with others including Caffeine-Free Coca-Cola, Diet Coke Caffeine-Free, Coca-Cola Cherry, Coca-Cola Zero, Coca-Cola Vanilla, and special editions with lemon, lime or coffee. Its biggest competitor is pepsi.

5 Logo design The famous Coca-Cola logo was created by John Pemberton's bookkeeper, Frank Mason Robinson, in 1885. Robinson came up with the name and chose the logo's distinctive cursive script. The typeface used, known as Spencerian script, was developed in the mid 19th century and was the dominant form of formal handwriting in the United States during that period. Robinson also played a significant role in early Coca-Cola advertising. His promotional suggestions to Pemberton included giving away thousands of free drink coupons and plastering the city of Atlanta with publicity banners and streetcar signs.

6 Original formula Published versions say it contains sugar, caramel color, caffeine, phosphoric acid, high fructose corn syrup, coca extract, kola nut extract, lime extract, vanilla and glycerin. Alleged syrup recipes vary greatly. The basic “cola” taste from Coca-Cola and competing cola drinks comes mainly from vanilla and cinnamon; distinctive tastes among various brands are the result of trace flavorings such as orange, lime and lemon and spices such as nutmeg. To this day, Coca-Cola uses a United States license to purify the coca leaf for medicinal use. Because cocaine is naturally present in coca leaves, today's Coca-Cola uses "spent", or treated, coca leaves, those that have been through a cocaine extraction process, to flavor the beverage. The coca leaves are imported from countries like Peru and Bolivia, and they are treated by chemical company Stepan, which then sells the de-cocainized residue to Coca-Cola. Some contend that this process cannot extract all of the cocaine alkaloids at a molecular level, and so the drink still contains trace amounts of the stimulant. The Coca-Cola Company currently refuses to comment on the continued presence of coca leaf in Coca-Cola. A court case in Antalya, Turkey mentioned cochineal dye in Coca-Cola, but the company denies it currently uses the dye.

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