1. Successful Entrepreneur~ Starbucks ~Howard Schultz Successful Entrepreneur~ Starbucks ~Howard Schultz Presenter: Chun Yu Chien(Janet) ESL 156-Comparative Cultures Studies Instructor: Lyra Riabov

2. Outline Introduction: Definition entrepreneur Introduction: Definition entrepreneur Introduce Starbucks basic information Introduce Starbucks basic information Introduce Howard Schultz background Introduce Howard Schultz background Howard Schultz how to led Starbucks successfully Howard Schultz how to led Starbucks successfully Conclusion Conclusion References References

3. Introduction Definition of entrepreneur: Definition of entrepreneur: An entrepreneur is a person who has possession over a new enterprise or venture and assumes full accountability for the inherent risks and the outcome.

4. S tarbucks Founded: In 1971 Seattle, Washington Founded: In 1971 Seattle, Washington (Pike Place Market) (Pike Place Market) Headquarters: Seattle, Washington, USA Headquarters: Seattle, Washington, USA Key people: Howard Schultz, Chairman, President and CEO Key people: Howard Schultz, Chairman, President and CEO Industry: Restaurants Industry: Restaurants Retail Coffee and Tea Retail Coffee and Tea Retail Beverages Retail Beverages Entertainment Entertainment Starbucks Headquarters, Seattle. Countries that contain Starbucks stores

5. S tarbucks Products: Whole Bean Coffee, Boxed Tea, Made-to-order beverages, Bottled beverages, Baked Goods, Merchandise, Frappuccino beverages Products: Whole Bean Coffee, Boxed Tea, Made-to-order beverages, Bottled beverages, Baked Goods, Merchandise, Frappuccino beverages Revenue: US$9.411 billion (2007),mn Revenue: US$9.411 billion (2007),mn Operating income: US$1.053 billion (2007) Operating income: US$1.053 billion (2007) Net income: US$672.64 million (2007) Net income: US$672.64 million (2007) Total assets: US$5.343 billion (2007) Total assets: US$5.343 billion (2007) Total equity: US$2.284 billion (2007) Total equity: US$2.284 billion (2007) Employees: 172,000 (Dec '07) Employees: 172,000 (Dec '07) Subsidiaries: Starbucks Coffee Company, Tazo Tea Company, Seattle's Best Coffee, Torrefazione Italia, Hear Music,Ethos Water Subsidiaries: Starbucks Coffee Company, Tazo Tea Company, Seattle's Best Coffee, Torrefazione Italia, Hear Music,Ethos Water Starbucks Venti Java Chip Frappuccino

6. S tarbucks Named: From Moby- Dick Logo: "twin-tailed siren" (the siren of Greek mythology). Website: Starbucks.com Starbucks in the Financial District of Boston, Massachusetts FirstSecond In Germany

7. Howard Schultz Howard Schultz in Vancouver on March 1st, 2007 Howard Schultz in Vancouver on March 1st, 2007 Born: July 19, 1953, Brooklyn, New York, U.S Graduated: In 1975, he earned his bachelor's degree in communication from Northern Michigan University Occupation: Chairman and CEO, Starbucks Salary: US$ 4,798,745 Net worth: $1.1 Billion Religious beliefs: Jewish Howard Schultz in Vancouver on March 1st, 2007

8. Howard Schultz He is a CEO of Starbucks. He is a CEO of Starbucks. He is also the former owner of the NBA's Seattle Supersonics. He is also the former owner of the NBA's Seattle Supersonics. He also owned the WNBA's Seattle Storm. He also owned the WNBA's Seattle Storm. In 1982, he founded the first Starbucks in Seattle. In 1982, he founded the first Starbucks in Seattle. In 2006, Forbes Magazine ranked Schultz as the 34th richest person in the United States, with a net worth of $1.1 billion dollars. In 2006, Forbes Magazine ranked Schultz as the 34th richest person in the United States, with a net worth of $1.1 billion dollars. He owns a $35 million dollar townhouse in New York City, and a beach house in the Hamptons He owns a $35 million dollar townhouse in New York City, and a beach house in the Hamptons

9. How To Led Starbucks Successfully Market position clear Market position clear Product innovation Product innovation International Market International Market No-smoking policy No-smoking policy Understanding of the needs of employees and customers Understanding of the needs of employees and customers

10. Conclusion If you want to become successful entrepreneur, I think that it is very important for several reasons such as insist, innovate and understanding of the needs of employees and customers If you want to become successful entrepreneur, I think that it is very important for several reasons such as insist, innovate and understanding of the needs of employees and customers

11. References http://en.wikipedia.org/wiki/Starbucks http://en.wikipedia.org/wiki/Starbucks http://en.wikipedia.org/wiki/Starbucks http://zh.wikipedia.org/wiki/%E6%98%9F %E5%B7%B4%E5%85%8B http://zh.wikipedia.org/wiki/%E6%98%9F %E5%B7%B4%E5%85%8B http://zh.wikipedia.org/wiki/%E6%98%9F %E5%B7%B4%E5%85%8B http://zh.wikipedia.org/wiki/%E6%98%9F %E5%B7%B4%E5%85%8B http://en.wikipedia.org/wiki/Howard_Schul tz http://en.wikipedia.org/wiki/Howard_Schul tz http://en.wikipedia.org/wiki/Howard_Schul tz http://en.wikipedia.org/wiki/Howard_Schul tz

12. ~Thank You~