ABOUT US About Us Founded in 2005, Nonprofit VOTE partners with America's nonprofits to help the people they serve participate and vote. We are a leading source of nonpartisan training, materials and other resources for nonprofits doing voter engagement work. Visit our site to learn more:

The Challenge Closing Gaps Who Nonprofits Reach Impact on Voter Turnout What Worked Implications AGENDA Agenda

THE CHALLENGE Challenge American democracy is challenged by both: Low voter turnout and Voter participation gaps

VOTER TURNOUT GAPS Gaps Young voters, lower income voters, Latinos, and Asian Americans turn out to vote at significantly lower rates than older voters, higher income voters, and whites and blacks.

VOTER TURNOUT GAPS

DOES IT MATTER?

Two approaches to closing gaps: Election Reform Voter Outreach CLOSING THE GAPS Closing Gaps

OUTREACH GAPS Mobilization Gaps Lower-turnout groups are often neglected by political campaigns and other partisan organizations.

AGE GAP Mobilization Gaps

Nonprofit service providers, community-based organizations and the broader civic sector have the power to reach these neglected voters and turn them out to vote. THE POWER OF NONPROFITS Power of Nonprofits

Frequent face-to-face and one-on- one contact with clients/consumers Trusted messengers Deeply rooted in local communities Cultural competency Mission aligned NONPROFIT ASSETS Nonprofit Assets

Who do nonprofits reach when they do voter outreach? What impact do they have on voter turnout among those they reach? TWO QUESTIONS Study

129 nonprofits 9 states (AZ, CO, MA, MI, MN, OH, NY, NC, TX) Reach 44,000 clients/consumers Who either registered to vote or signed a pledge to vote 29,000 clients/consumers matched THE STUDY Study

Nonprofits reach the lower turnout populations that campaigns don’t. WHO DO WE REACH? Role of Nonprofits

WHO DO WE REACH

TURNOUT BY AGE Age

TURNOUT BY RACE AND ETHNICITY

TURNOUT BY INCOME Income

BY VOTING PROPENSITY Propensity

VOTER PLEDGE CARDS Pledge Cards

PLEDGE PROPENSITY

What are the lessons from our work in 2014 that can be applied to your work in 2016? DETERMINING WHAT WORKED Success Factors

Buy-in from leadership is essential But buy-in at all levels is also important THE IMPORTANCE OF BUY-IN Success Factors

Successful nonprofits received training from a partner organization Ongoing support was also key EFFECTIVE TRAINING Success Factors

Successful nonprofits got an early start in June or July STARTING EARLY Success Factors

TACTICS Study Do “active tabling” in high traffic areas, either at your nonprofit or at an event

High performing nonprofits put a premium on establishing partnerships with other organizations ESTABLISHING PARTNERSHIPS Success Factors

Nonprofits have assets that make them uniquely well suited to doing voter outreach work. They reach precisely the lower- turnout groups neglected by others They are extremely effective at increasing turnout among those groups THE TAKEAWAY Takeaway

Capitalize on media coverage Capitalize on issues of interest to younger voters, Latinos, and Asian Americans Lower-turnout groups more likely to tune in to a presidential election OPPORTUNITY IN 2016 Opportunity

Promote the report’s findings and leverage them in your own work “Voterize” your own nonprofit, your partners, and any members or affiliates you may have NEXT STEPS Spread the Word

Julian Johannesen Brian Miller Lindsey Hodel QUESTIONS? CONTACT