Miika Mäkitalo CEO Dynamic Content Management Managing Information by "What" it is vs. "Where" it's Stored IBT@DMSEXPO

Dynamic Content Management Managing Information by "What" it is vs Dynamic Content Management Managing Information by "What" it is vs. "Where" it's Stored Miika Mäkitalo, CEO of M-Files Corporation DMS Expo 2013 September 26th, 2013

The Evolution of the ECM Market Digitizing paper hasn't solved challenges Paper problems are now digital Information amount and complexity is increasing ECM solutions still rely on the folder-based paradigm from the 1980s Dynamic Content Management offers a better approach More precise and flexible: "what vs. where" Brings structure to unstructured content End-users praise the approach

With Folders It's Not So Easy…Where Is It? Quotation for Architectural Planning ESTT Corporation Hospital Expansion Project 01-01-2012 v11 FINAL.doc Y:\ ADMINISTRATION PROJECT CUSTOMER PRODUCT AGREEMENT QUOTATION QUOTATIONS AGREEMENTS Which folder?

What is Dynamic Content Management? Information is organized, processed and managed by… "What" it is Proposal rather than "Where" it is stored

Take the iPhone… Music on the iPhone doesn't get put it in a music folder. The device just knows it's music, and it shows up where and when it's needed, by song, artist, album, genre, decade, playlist, etc. For a simple and popular example of how this approach is intuitive and massively popular, consider the iPhone… When you put music on an iPhone you don’t store it in a music folder, the device just knows it's music, and music then shows up where it's expected. And it shows up organized the way it's needed, by artist, album, genre, etc. This is metadata-driven organization and navigation in practice. It's simple and effective and precise. Imagine storing music in folders, does it go in the artist folder, the rock folder, or the 1980s folder?

Dynamic Content Management: A Superior Approach Transforms how businesses manage, secure and share information by organizing content based on what it is, not where it resides Search for and access information by any of its properties (metadata) - not by which folder it's in By customer, project, date, status, author, etc… Information appears to users dynamically in virtual folders based on search criteria

Dynamic Content Management: A Superior Approach Quick access to precise information Find the right information instantly while ensuring the same document version is available to all users without creating different copies Access information with any device Putting your business at the center of information = better decisions Create relationships to other documents, processes, team members and projects "Content in context" approach provides insight into all aspects of the business each document and object is related to

Thank You!