Microsoft Office Live Meeting Seminar Tom Peters’ Re-imagine! Business Excellence in a Disruptive Age 15 October 2003

“Uncertainty is the only thing to be sure of.” –Anthony Muh, Head of investment in Asia, Citigroup Asset Management “If you don’t like change, you’re going to like irrelevance even less.” —General Eric Shinseki, Chief of Staff, U. S. Army

Re-imagine! Business Excellence in a Disruptive Age 1. It is the foremost task—and responsibility—of our generation to re- imagine our enterprises and institutions, public and private.

Re-imagine! 2. War-making, commerce, politics, and the essential nature of human interchange have come unglued. We are in a … Brawl with No Rules. We have to make it up as we go along. (Success = S.A.V. = Screw Around Vigorously.) (Fail. Forward. Fast.)

Re-imagine! 3. Incrementalism is.. Out. Destruction is … In. Built to last is … Out. Built to flip is … In.

Re-imagine! 4. There is no higher priority than the Total Transformation of all business practice to eBusiness practice— encompassing every element of the enterprise and every member of its family of alliances and partners. The Internet changes everything. Now.

5. Ninety percent of white-collar jobs (90 percent of all jobs) as we know them will be disemboweled in the next 15 years. Done. Gone. Kaput. Re-imagine!

6. “Winners” (survivors!) will become de facto bosses of Me Inc. Free the Cubicle Slaves! Self- reliance replaces corporate cosseting. Hooray!

Re-imagine! 7. We must learn to add value through creativity, by inventing Extraordinary Experiences … which provide scintillating “solutions” to customers’ oft unexpressed desires and dreams. Out: Tangibles. In: Intangibles.

Re-imagine! 8. Design Rules … in an Age of Experiences/ Dream Fulfillment.

Re-imagine! 9. Brand Value = All Value = Obeisance to Metaphysical Management.

Re-imagine! 10. Women buy (ALL) the stuff. Re- imagine the brand itself—and all business practices—around women-as- purchasers.

Re-imagine! 11. Boomers & Geezers have (ALL) the money. Pay attention!

Re-imagine! 12. Creative Enterprises demand … Awesome (& Creative) Talent. Everywhere.

Re-imagine! 13. Women are … Tomorrow’s Leaders. (Period.)

Re-imagine! 14. “Talent Development” rests upon Total Re-imagining of our insipid schools. Those who “color outside the box” and “can’t sit still” are the New Heroes.

Re-imagine! 15. Weird Wins … in Weird Times. (Innovation = Easy. Hang Out with Weird = Get Weird.) (Q.E.D.)

Re-imagine! 16. Leading = Re-imagining = Unleashing Passion in One & All. Winners … Pursue Quests to Places as Yet Unimagined. Leaders applaud their “followers’ ” Quirky Bravery … and egg them on to ever more wild & woolly experiments.

“Dream as if you’ll live forever. Live as if you’ll die today.” —James Dean

“In Tom’s world it’s always better to try a swan dive and deliver a colossal belly flop than to step timidly off the board while holding your nose. ” —Fast Company, October 2003

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