Is social media making news generation & consumption better? Krishna P. Gummadi Networked Systems Research Group MPI-SWS, Germany.

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Presentation transcript:

Is social media making news generation & consumption better? Krishna P. Gummadi Networked Systems Research Group MPI-SWS, Germany

Need to understand social media- based news dissemination better Three questions: 1.Who is spreading news to whom? 2.Why are users spreading news? What incentives drive their behavior? 3.How is users’ exposure to news changing?

Broad categories of users in Twitter Elites: Media organizations, celebrities, politicians, journalists – Have hundreds of thousands of followers – Very few (< 0.1% of users) Enthusiasts: Wanna-be-elites, bloggers, activists, domain experts – Have several hundred to thousands of followers – Small percentage (<1-2% of users) Grassroots: Ordinary users – Less than a couple of hundred followers – Large percentage (98-99% of users)

1. Who is spreading news to whom? Studied coverage of protests in Iran & Maldova Elites: necessary and sufficient to reach a majority of Twitter users Enthusiasts: extend the reach of elites considerably Grassroots: surprisingly, don’t help much!

2. Why are users spreading news? Elites: Their incentives are well understood Grassroots: Share & discuss news with friends Enthusiasts: What are their incentives? – Altruistic desire to do social good? – Selfish desire to become more influential?

Incentives for enthusiasts In a recent study of spammers in Twitter, we found that most links to spammers come from enthusiasts! Many are social marketers – Tag cloud created from their bios: They often collude to increase their “influence” How do their goals affect what news they tweet?

3. How is users’ exposure to news changing? Are they being exposed to – only news they like? – more diverse opinions? – more niche stories in the long-tail? – more local news than global news? Or vice-versa? – more opinions than facts? How is the exposure affecting their understanding of the events?

Summary Is social media making news generation and consumption better? First, we need to better understand how social media- based news generation and consumption works Many basic questions still remain unanswered Lots of intuitive beliefs supported by anecdotal evidence Excellent opportunity for this community to verify existing theories and discover new ones using real data!