Triton Digital Orkin Proposal 1. Orkin’s Campaign Goals 2 Orkin’s goal is to increase consideration for consumers to use a professional pest control service.

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Presentation transcript:

Triton Digital Orkin Proposal 1

Orkin’s Campaign Goals 2 Orkin’s goal is to increase consideration for consumers to use a professional pest control service AND choose Orkin, which is THE premium brand (highest price point) in the category. Target Demo & Insights Homeowners with HHI $100K+ Married with kids and own pet(s) Slight urban skew Decision-makers in professional and personal lives Willing to pay more for quality goods/services Strong affinity for Internet usage (primarily around news and information) Lead mobile lives

2015 Orkin Campaign Overview Triton Digital will deliver :30 audio & synced banners across mobile & desktop: Triton Targeted Network – Targets Orkin’s core audience in digital audio Triton a2x Network –Behavioral-targeting of Homeowners, Married, Kids, Own Pet(s) and HHI $100k+ Triton Digital’s Terrestrial Desktop & Mobile –Format & station targeting available Sports – Aligns with Orkin’s focus on In-Game Sports Marketing MLB Gameday Audio Desktop & Mobile Dan Patrick and Rich Eisen Shows Desktop & Mobile ESPN through a2x Premium Music - Reaches the highly mobile Orkin prospect Slacker Radio Desktop Takeover & Mobile Triton Pureplay Network Desktop & Mobile 3

Triton Digital Audio Ad Platform Triton Digital is leading the convergence of traditional and new media by bringing together best of breed interactive platforms that connect online and on-air media for advertisers and publishers. 4

5 The first & only Digital Audio Ad Exchange Able to behaviorally-target listeners Only premium publishers in our private exchange Deeper targeting leads to higher conversion A sampling of publishers in the a2x network:

Targeted Terrestrial Streaming Multiple owners Thousands of streams In-stream audio w/ synced banner ads Target by demo/gender via format, market & format 6

MLB Gameday 7 For the first time, audio ads will be inserted into the Gameday Audio application, At Bat, providing advertisers access to the most engaged and premium fans. Engaged Audience Fans are engaged. The average listener spends 53 minutes per visit (M21-49). Premium Brand Association One of the most trusted brands in the world. Upscale Audience Subscription listening environment; the user truly values this content. Active Listening 59% of users open the app everyday. They want to hear every pitch. Premium Inventory All impressions are served In-Game only and are within short commercial breaks.

8 MLB Gameday 78% MALE SKEW 32% HHI $100K+ 34 MEDIAN AGE 61% A25-54

Gameday Audio Launch Partnership Four (4) Launch Partners, each with category exclusivity $100,000 minimum investment across the season. Launch Partners will offer fans Gameday Audio free for an entire weekend of listening Sponsors Will Receive: 2MM Co-Branded banners across MLB At Bat and Gameday Audio announcing your sponsorship and directing fans to sign up for a free weekend of listening. 9

Gameday Audio Launch Partnership Sponsors will also receive: “Presented By” designation on registration page and confirmation page. Sponsors are also able to customize audio creative to promote Launch Partner status. 10 Link to Free Subscription Page Confirmation Page

Slacker At A Glance Market Reach 30 million registered users US and Canada Platform 70% Mobile 30% Desktop Demographic 60% Male / 40% Female 18-34: 56% 18-49: 82% 25-54: 59% Human Touch Slacker is programmed by professional DJs who interact with the music and listener High Impact Opportunities Full Day Takeover Artist Franchise Series Slacker Signature Series Custom Stations Music 13+ million songs 300+ Handcrafted Stations 11

100% Desktop Page Takeover 12 Receive Page Takeovers with ALL Desktop Audio! –728x90 –300x600 or 300x250 –272x272 Album Art 272x272 remains in playlist history for later engagement All clickable display ads More click opportunities drive higher CTR

Triton Pureplay Network 13 Live365 Accuradio 977 / Hitsradio 181.com Big R

Dan Patrick Show & Rich Eisen Show 14

Triton Digital Thank You Russell Saunders office cell 15