Carlos Rivera & Nicole Sanclemente Sport and Medical Sciences Academy Hartford, CT

What Are WE Doing Wrong?  Lack of knowledge of the situation  Uncertain on what Emergency Units to send  Connection to 911 operators is limited and at times inaccessible

Safe & Sound is Here to Help  Shorter time response by 911 Services  Exact location of where the threat is situated  Gives the operator up-to-date information as needed  Enhances victims’ safety and provides appropriate care

What is “ Safe & Sound ”?  Safety and care  Allows 911 operators to have complete access to cameras in school buildings  Live video streaming

Mission and Social Impact  Safe & Sound plans to enhance a source of communication to 911 operators through buildings security cameras, and provide vital and tactical information to Emergency Response Units.  This application will provide a peace of mind to all students, staff members, and parents of students, should the unthinkable happen.

Business Model Description of Expenses Fixed Expenses Total: $5, Item$ Rent$1, Utilities$ Salaries$4, Insurance (2 million) $ Advertisement$24.00 Economics of One Unit Selling Price$12, Cost of var. materials exp.$0.00 Cost of labor$ Other variable costs$3, Total COGS/ COSS$4, Contribution Margin $7, Definition of One Unit One year of a Safe & Sound Basic Package that includes 50 phone numbers Monthly Break Even Units $5, =.74 ≈ 1 basic package $7,637.29

Market Analysis Description of Target Consumer DemographicsGeographics B.O.E Members Very involved parents of students in the Hartford County school system Schools in Connecticut specifically the Hartford County PsychographicsBuying Patterns Care about security Care about safety Care about well-being of students/staff High budget schools and companies willing to spend a portion of their budgets on security Schools in The United States Schools in New England 98,817 Schools in CT Target Market Size Market Statistics Industry Name: Security Services Annual Industry Sales: $25 Billion 5,034 1,178

Marketing and Sales  Meetings, conferences and expositions  Strategic Social Networking Plan  s and Pens  Blog Promoting  Safety Day Campaigns

[Competition] Safe & Sound Watch Me 911 Call-911 AccessibilityExcellent and very reliable Good and fairly reliable Fair OperationCustomers only need to dial 911 Customers must tap the phone screen twice Too many unnecessary features Focus and view of area 911 operators have direct access of the cameras in the building All access is through the cell phone (messages, calls, alerts) Only has a GPS tracker installed Your Competitive Advantages 1. Safe & Sound is a 24/7 Application 2. Safe & Sound provides 911 operators with direct, “at the moment” video 3. Safe & Sound comes in two languages; both English and Spanish

Qualifications  We are affiliated with the Apple Developer Program  Connections with Senator Art Linares  Connections with Officer Mark Packer, State Police Officer  Bilingual We are qualified to run this business because:

Sales Projections Total Units 59 Gross Revenue $495,600 Net Profit $363,895

Startup Investment ItemWhy NeededCost Apple Developer Program (Sweat Equity) To develop, design and produce the application $99.00 DBAFiles our business name in the City of Hartford $10.00 Partnership Agrmt.Weber & Myers, LLC-To avoid legal problems $ MacTo make the app $1, WebsiteAdvertisement (per month) $24.00 Cell Phone/Computer Communication Owned App Developers (5) To help with developing the app $225, Total Startup Expenditures$226, Emergency Fund$2, Reserve for Fixed Expenses$3, Total Startup Investment$231, ROI: Return on Investment $363, = 157% $231, ROS: Return on Sales $363, = 51% $708,000.00

Future Plans/Philanthropy Future Plans~  Create an application for the general public so they can be able to access 911 operators via “Facetime”  Expand our target market to include college campuses by year #2 Philanthropy~  Safe & Sound will donate 7% of its first year net profit to the Hartford Public School System specifically earmarked for security.

Thank you for your consideration of Safe & Sound Make a call and save us all!