Year 10 Controlled Assessment Lesson 1

Write your name Teacher Name GCSE Business Controlled Assessment Folders Write your name Teacher Name GCSE Business Controlled Assessment

Thinking of your chosen question: Which enterprise skill has been most important for the entrepreneur you are investigating? Which is the most appropriate method to increase revenue for the business you have chosen? Which is the most important element of the marketing mix for the small business you have chosen? .

Homework Decided which question you will select Think about Which business are you going to use? How you will get the information, who will be your point of contact? Your knowledge and understanding of the theory, do you have any weaknesses? How will you improve on these areas? Ensure you keep a record to go in your folder and write down the time spent in your log

Controlled Assessment Research You will have 6 hours to complete your research to answer the question In these 6 hours you can: Complete a Planning Sheet to see what you need to research Carry out Primary Research Carry out Secondary Research Prepare your appendices

Controlled Assessment Based on a topic area from Unit 1 theory 25% overall GCSE Business Studies grade Coursework on question Research is required Beauchamps High School

Controlled Assessment Process Chose a business to base the question on Plan the research Carry out the research Write up – answer the question using the research Beauchamps High School

How the Controlled Assessment Works

5 mins Research Mark range awarded for research Discuss what do you think you need to do to achieve full marks for your research? (do not write in booklet yet!)

Research Write these in your booklet: Range of sources Primary (customers/owner) Questionnaires Surveys Interviews Secondary Websites data Newspaper articles Sort research into appendices Research must show focus - needs to help answer the question Keep a research log

Primary Research (Questionnaire) Example Key Points: Heading for appendix number What the research is “Customer Questionnaire” Blank copy of questionnaire and completed questionnaire

Secondary Research Example Key Points: Heading for appendix number What the research is “Newspaper article” Need website address as well if from a website

Presenting information/data 5 mins Presenting information/data Mark range awarded for present information/data Discuss what do you think you need to do to achieve full marks for your present information/data? (do not write in booklet yet!)

Presenting Information/data Write these in your booklet: Introduction at start of coursework Introduction to the topic Introduction to the business in question Conclusion at end of coursework Has to answer the question Write up (transcript) of interviews Data in bar/pie charts Use of quotes throughout written work Quoting your research e.g. 67% of people from my questionnaire Appendices

How to present your graphs Key Points: Heading for Appendix with number and information Use bar charts with clear labelling The printer is black and white so piecharts may not be clear

How to present your questionnaire data Key Points: Heading for Appendix with number and information Write the question and the number of responses

How to present your interview transcript Key Points: Heading for appendix number Type the question and then the response from the owner

5 mins Analysis Mark range awarded for analysis Discuss what do you think you need to do to achieve full marks for analysis? (do not write in booklet yet!)

Analysis Write these in your booklet: Introduction at start Well constructed commentary Use figures e.g. 75% of people said not most people said Show you understand the data so explain what it means

How to present your analysis in your report Key Points: You must include percentages in your report You need to refer to which appendix you have drawn on this information

Good Analysis Interpret your evidence – explain how and why your evidence supports your point. Be specific - avoid making sweeping generalisations or points that are difficult to support with specific evidence.

5 mins Evaluation Mark range awarded for evaluation Discuss what do you think you need to do to achieve full marks for evaluation? (do not write in booklet yet!)

Evaluation Write these in your booklet: End your coursework with a conclusion Make sure you answer your question in the conclusion Make a judgement “I think that…” Back up your judgement with the data/evidence