GROUP MEMBERS SATISH RAJPAL ROHAN JADHAV PRATIKSHA RANE RITESH INGLE SIDDHESH SHETY VAIBHAV TONDE.

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Presentation transcript:

GROUP MEMBERS SATISH RAJPAL ROHAN JADHAV PRATIKSHA RANE RITESH INGLE SIDDHESH SHETY VAIBHAV TONDE

Apply 4 Ps to e-bikes PRODUCT 1) VARIETY 2) FEATURE 3) SERVICING 4) DESIGN 5) BRAND NAME 6) GUARANTEE AFTER SALES SERVICE

PRICE DIFFERENT PRODUCTS DIFFERENT PRICE SEASONAL DISCOUNT FREE GIFTS CREDIT PERIOD

PLACE SMALL TOWNS AND METROS TOURIST DESTINATIONS CHARGING KIOSKS SHOULD NOT BE LAUNCHED WHERE INFRASTRUCTURE IS BAD

PROMOTION 60%-TV 40%-PRESS AND HORDINGS

Put Bajaj Products in BCG Matrix Xcd 125 cc Pulsar 200cc Pulsar 220cc Platina Kristal Discover 125cc CT 100 Pulsar 150 cc Pulsar 180 cc

Is it the right strategy for Product Mix? Why? Usp – works on battery 47 Rs per 80 km VS 3.15 Rs per 90 km Eco-friendly No servicing,lubrication,replacement Safety box to prevent battery theft Two batteries provided Available in different colours

Is the STP for bikes right? Why? SEGMENTATION 1) Measurable (Purchasing power) 2) Substantial (Focus on each category) 3) Accesssable (Reach) 4) Differential 5) Actionable

TARGETING Bajaj Kate scooterette would cater to women and girls. For handicapped and men who do not prefer chutch Bajaj Mac modelled more like a motor bike would be for boys and men. Bajaj Kiddy for school going kids. (FULL MARKET COVERAGE)

Positioning Designing company’s offering and image to occupy a distinctive place in the mind of the target market Usp of e-bikes is cost effective and environment friendly

Positioning Price positioning -cost effective Competitior positioning - cost,quality,service,eco-friendly

THANK YOU

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