Measuring Success of Hypervideos Franz Lehner, Michael Langbauer, Nadine Amende University of Passau, Chair of Information Systems II i-Know‘ 14, Graz, Austria

Agenda 1.Introduction 2.Project Description 3.Measurement Concept 4.First Results 5.Summary 2i-Know‘ 14, Graz, Austria

Hypermedia Introduction  Project Description  Measurement Concept  First Results  Summary 3i-Know‘ 14, Graz, Austria Video Text Audio Graphics

Characteristics of Hypervideos 4i-Know‘ 14, Graz, Austria Introduction  Project Description  Measurement Concept  First Results  Summary 2) non-linear sequences3) interactivity1) dynamic content ideal presentation media for transitions and movements explorative, situative, and problem-oriented learning interactive learning for individuals and groups Characteristics useful forms of application

Hypervideo Environments 5i-Know‘ 14, Graz, Austria Introduction  Project Description  Measurement Concept  First Results  Summary The SIVA Suite – Simple Interactive Video Authoring

Producer Component Introduction  Project Description  Measurement Concept  First Results  Summary 6i-Know‘ 14, Graz, Austria  annotation editor scene graph 

Player Component Introduction  Project Description  Measurement Concept  First Results  Summary 7i-Know‘ 14, Graz, Austria

Research Objectives (1/2) Introduction  Project Description  Measurement Concept  First Results  Summary 8i-Know‘ 14, Graz, Austria Requirements Small and medium sized enterprises Multiple case studies for different application scenarios Project Goals cost efficient creation of hypervideos application for knowledge transfer Validation of commercial potential/ economic benefit

Research Objectives (2/2) Study Goals: Development and test of a measurement instrument Measurement of the benefit of hypervideos in a practical context Study Design: Introduction  Project Description  Measurement Concept  First Results  Summary 9i-Know‘ 14, Graz, Austria

Case „Rehabilitation Clinic“ 10i-Know‘ 14, Graz, Austria Introduction  Project Description  Measurement Concept  First Results  Summary

Starting Point: The updated DeLone/McLean IS Success Model (2003) 11i-Know‘ 14, Graz, Austria Introduction  Project Description  Measurement Concept  First Results  Summary

Adapted Measurement Concept 12i-Know‘ 14, Graz, Austria Introduction  Project Description  Measurement Concept  First Results  Summary

Final Measurement Concept Introduction  Project Description  Measurement Concept  First Results  Summary 13i-Know‘ 14, Graz, Austria

Pre Test Procedure Introduction  Project Description  Measurement Concept  First Results  Summary 14i-Know‘ 14, Graz, Austria

Sample Introduction  Project Description  Measurement Concept  First Results  Summary 15i-Know‘ 14, Graz, Austria Group 1 (linear) Group 2 (non-linear) Additional Information Sample Size1914 ∑ = 33 Impairment of health 0.69 (1.40)0.92 (1.33) Coding: 0: none … 6: high Computer Competency 1.94 (3.35)2.28 (2.15) Internet Competency 5.19 (1.87)5.21 (2.26) Age62,84 (9,45)64,21 (9.27) Min = 45 Max = 85 Total Avg = 63,42

Preliminary Results Introduction  Project Description  Measurement Concept  First Results  Summary 16i-Know‘ 14, Graz, Austria

Reflection of the Measurement Concept Workload / Effort Quality & Generalizability of the Results Adaptability of the concept –for other scenarios –for other systems Feedback of the study participants Introduction  Project Description  Measurement Concept  First Results  Summary 17i-Know‘ 14, Graz, Austria

Summary SMEs are a lot of work and need flexible instruments to analyse them personal experience shows standard measurement models don’t suit SMEs sufficiently we had interesting results with explorative approach 18i-Know‘ 14, Graz, Austria Introduction  Project Description  Measurement Concept  First Results  Summary

Thank you for your attention!