Click to edit Master title style Click to edit Master text styles  Second level ▫ Third level Fourth level Fifth level MIT Media Lab/MediaLabEurope – Do not distribute without permission Media Lab Europe Making Innovation Work

Click to edit Master title style Click to edit Master text styles  Second level ▫ Third level Fourth level Fifth level MIT Media Lab/MediaLabEurope – Do not distribute without permission Intimate Interfaces - What Are They ? Making Innovation Work Creating an Innovation Culture & Centre

Click to edit Master title style Click to edit Master text styles  Second level ▫ Third level Fourth level Fifth level MIT Media Lab/MediaLabEurope – Do not distribute without permission Making Innovation Why Innovate? The 7 Keys to success –Inter-disciplinarity –People –Projects –Leadership, Management and Process –Stakeholders and Sponsors –Delivering Value –Sponsor and Prospect Interaction Making it happen

Click to edit Master title style Click to edit Master text styles  Second level ▫ Third level Fourth level Fifth level MIT Media Lab/MediaLabEurope – Do not distribute without permission Why Innovate? Not broken? – don’t fix it/sweat assets to maximise return But….sooner or later you’ll be overtaken –Most true in ICT sector Lifecycles of months Small start-ups waiting to replace your business model Consumer demand changing ever faster Innovation best opportunity for survival

Click to edit Master title style Click to edit Master text styles  Second level ▫ Third level Fourth level Fifth level MIT Media Lab/MediaLabEurope – Do not distribute without permission Why Innovate? Innovation extracts most value –from assets old and new Need to shake up and revolutionise –Industry, society and business ‘Innovation Culture’ –Disruptive high-technology key to prosperity

Click to edit Master title style Click to edit Master text styles  Second level ▫ Third level Fourth level Fifth level MIT Media Lab/MediaLabEurope – Do not distribute without permission Innovation Centre High-technology innovation Mixture of University/Research Centre/industry Heavily sponsored by public sector How do we make them sustainable and effective?

Click to edit Master title style Click to edit Master text styles  Second level ▫ Third level Fourth level Fifth level MIT Media Lab/MediaLabEurope – Do not distribute without permission Inter-disciplinarity Disciplines do not innovate –Once it’s a discipline most innovation already occurred Look for spaces where 0 or 2+ disciplines connect Don’t underestimate resistance to this

Click to edit Master title style Click to edit Master text styles  Second level ▫ Third level Fourth level Fifth level MIT Media Lab/MediaLabEurope – Do not distribute without permission People Easy to describe, difficult to find Mix together many disciplines People pre-disposed to inter-disciplinarity –Multiple degrees in different subjects –Worked in different specialisations –Hinterland Gifted Professional

Click to edit Master title style Click to edit Master text styles  Second level ▫ Third level Fourth level Fifth level MIT Media Lab/MediaLabEurope – Do not distribute without permission Director Complex specification –High level of technical skill – credibility –Manage highly-gifted, wilful, articulate people –Work with sponsors and stakeholders Speak business and government agendas Charismatic innovator + Prudent steward

Click to edit Master title style Click to edit Master text styles  Second level ▫ Third level Fourth level Fifth level MIT Media Lab/MediaLabEurope – Do not distribute without permission Churn Keep it fresh –Bring in new people constantly Management challenge for research groups MLE 2 years for Research Assistants –All staff on fixed contracts –We never renew.

Click to edit Master title style Click to edit Master text styles  Second level ▫ Third level Fourth level Fifth level MIT Media Lab/MediaLabEurope – Do not distribute without permission Projects Jointly defined and owned by team –Otherwise ‘retreat to fort discipline’ Create way of articulating complex concept

Click to edit Master title style Click to edit Master text styles  Second level ▫ Third level Fourth level Fifth level MIT Media Lab/MediaLabEurope – Do not distribute without permission Management Innovation centres are unstable –Gives them flexibility and focus Light-weight informal internally Significantly more formal –Stakeholders and Sponsors Importance of Failure –Stakeholders uneasy at this –Innovation arises after series of ‘failures’

Click to edit Master title style Click to edit Master text styles  Second level ▫ Third level Fourth level Fifth level MIT Media Lab/MediaLabEurope – Do not distribute without permission Sponsors & Stakeholders Stakeholders –Long term interest in Lab, Cheerleaders in government, need lab to bring prestige Sponsors –Provide funding, perspectives and challenges, need lab to deliver value Avoid 1 sponsor per project –Too few perspectives for innovation

Click to edit Master title style Click to edit Master text styles  Second level ▫ Third level Fourth level Fifth level MIT Media Lab/MediaLabEurope – Do not distribute without permission Delivering Value After while, you commercialise –Spinout companies not first choice –Licensing much more preferable –Look to Sponsors for first route Demo-based approach accelerates –‘Demo or Die’ not ‘Publish or Perish’

Click to edit Master title style Click to edit Master text styles  Second level ▫ Third level Fourth level Fifth level MIT Media Lab/MediaLabEurope – Do not distribute without permission Sponsors and Prospects The 3 Stuffs –Stuff for Today For Business Units –Stuff for Tomorrow For Product Dev and R&D –Stuff for the Future For VP (Strategy) All 3 need to be delivered

Click to edit Master title style Click to edit Master text styles  Second level ▫ Third level Fourth level Fifth level MIT Media Lab/MediaLabEurope – Do not distribute without permission Sponsors and Prospects No prospects without happy sponsors Innovation hardest pitch to sell –Short term vs. long term, tangible vs. intangible Importance of Case Studies

Click to edit Master title style Click to edit Master text styles  Second level ▫ Third level Fourth level Fifth level MIT Media Lab/MediaLabEurope – Do not distribute without permission Making it all happen Needs significant public investment Needs world-class research partner Needs diverse sponsor base Outstanding staff Recognition high-risk, intrinsically unstable platform Delivers more value than any other approach

Click to edit Master title style Click to edit Master text styles  Second level ▫ Third level Fourth level Fifth level MIT Media Lab/MediaLabEurope – Do not distribute without permission 4 Key Areas of Expectations // Keep in touch with “left field” ideas/ trends Avoid “pinning colours to wrong mast” Predict what will happen 5-10 years out Capture the unexpected and unorthodox The Future ViewThe Harvest The Network Participate in international programme Collaborate with other companies and organisations Demonstrate on the cutting edge of innovation Credibility associated with the MIT brand The Culture Leverage MLE innovation, creativity, ethos and style of doing things Hugely Interdisciplinary style Radical “Demo” approach Cross-pollenation Transfer projects and technology to tangible products, applications, services Deliver ultimate ‘out of the box’ applications and solutions Invest in new start-up opportunities

Click to edit Master title style Click to edit Master text styles  Second level ▫ Third level Fourth level Fifth level MIT Media Lab/MediaLabEurope – Do not distribute without permission Media Lab Europe Thank You