Slide 1-0

>In today’s class, we will explore:  Traditional and cutting edge strategies to “reboot” marketing efforts  Tools and technologies to maximize your marketing impact Welcome 2

What We’ll Cover 2-3

What We’ll Cover 5 > Traditional Techniques with a Twist 6 > Electronic and Multimedia 7 > Web > Using Results Exam: 30 questions, 80% passing grade 3-4

Approved Elective 4

Helpful Icons Bright Ideas Balancing Act Your Toolbox Scripts REALTOR® Code of Ethics 4

Slide Marketing Strategy 5

What Is Marketing? Effort to:  Implement systematic plan  Use mix of business activities  For purpose of attracting prospects 6

Why Market?  Inspire immediate action  Build long-term relationship 6

Fundamentals of Marketing Include: Planning Tactics Measurement 6

Marketing Strategy as Roadmap Helps you decide where you want to go Sets direction Shapes approach Provides rationale for allocating resources Puts efforts on target 7

The Answers to... Why? Who? What? How? Is your marketing effective? How can you evaluate it? 7

Your Value Proposition >Distinguishing characteristics >Services, experience, specialty >Expressed as customer service 8

Beyond the Basics Goals of innovative marketing are to:  Generate new business  Keep you top of mind 8

Innovative Marketing Ideas Start a blog 10

Innovative Marketing Ideas Get creative with closing gifts 10

Discussion Question What are the important points from the Marketing Reboot case study on page 11? 12

5 Innovative Ways to Market Yourself  Become part of their wake-up routine  Make friend requests  Make it an event  Save them some money  Pack it up 13

>Which tactic produces greatest response? >Most innovative marketing technique? >Least effective? >When did you last try something new? >How do your competitors market? >If money were no object, what would you do? Assess Current Efforts 14

6-Minute Brainstorm Brainstorm new approaches for your current marketing methods. 15