 Study Consumer Needs/Wants  Determine Ways Sellers Can Satisfy Needs/Wants.

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Presentation transcript:

 Study Consumer Needs/Wants  Determine Ways Sellers Can Satisfy Needs/Wants

Study Situation Select Method Collect Data Analyze Data Prepare Report

Observation Focus Group Experimentation Surveys

 Psychological  Personal  Social  Cultural

 Warehousing- Collecting, Storing, & Retrieving Data  Mining- Searching, Sifting, & Reorganizing Data

 Industrial  Reseller  Government/Institutional

 Buyer Differences  Professional  Specialist  Experts  Buyer-Seller Relationship

 Products- Redesign For Foreign Buyer  Pricing- Cover Increased Cost Of Transport/Selling  Distribution- Delays In Establishing Network For Startup  Promotion- Cultural Differences

 Products- Limited Buying Market  Pricing- Incorrect Cost Estimation  Distribution- Location Is Critical  Promotion- Local Which Is Cheaper