Presentation on theme: "Develop Effective Products and Services"— Presentation transcript:
1 Develop Effective Products and Services Chapter 10-2
2 Product Everything a business offers to satisfy customer needs Many ideas for product improvements result from the ideas of consumers and from their experience in using current products.
3 Plan Marketing Research Define the marketing problemStudy the situationDevelop a data collection procedureGather and analyze informationPropose a solution
4 Types of Market Research Secondary research is analyzing existing information gathered fro another purpose but used to solve a current problemPrimary research is a study carried out to gather new information specifically directed at a current problem
5 Research StudiesSurveysFocus GroupObservationExperiments
6 Parts of a Product Basic Product Product Features Options Brand Names PackagingGuarantee or Warranty
7 Product Planning Procedures Idea DevelopmentIdea ScreeningStrategy DevelopmentProduction and Financial PlanningLimited Production and Test MarketingFull-scale Production