The HBR Interview : Jeffrey R. Immelt - June 2006 Growth as a Process The HBR Interview : Jeffrey R. Immelt - June 2006

Organic Growth Can a Century-old company steeped in productivity improvement turn into a growth machine in a few short years? General Electric can - and must. The key is to work with what's already in GE's bones: respect for process

2 to 3 times the growth of global GDP 8% today Another decade of 4% growth, and GE will cease to be a great company. But if we……………, without losing our productivity edge, GE will keep being the most admired company into the next century.

Things have already change! Culture of Growth! Why? Things have already change! Under $30 a barrel - gone! Growth from the developed world - gone! Slow-growth world More global market More driven by innovation GE is so big multibusiness company Objective should be linked to all of the business.

Productivity vs. Growth Productivity is still important. Both are to be managed Basics : products, innovation, and technology

Higher revenue and lower expense How? Higher revenue and lower expense Nongrowth costs to the bone More marketing expense and R&D Still capital efficiency Basics : products, innovation, and technology Commercial Council

Execute for Growth as a Process Customer Lean Six Sigma Net-Promoter Score Growth Traits Innovation Growth Leaders A Six-Part Process Imagination Breakthroughs CECOR Framework Emerging Markets Globalization Great Technology Commercial Excellence One GE: Enterprising Selling and Brand New Product Innovation Ecomagination

To be continued at the meeting. Million thaks! ^^

Date : 18th, August 2006 / Time : 1st : 19:00~ 21:00 2nd: 21:00 ~?