Tutorial Business Communication January 25, 2011.

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Tutorial Business Communication January 25, 2011

Basic communication model 1 Source of information DestinationChannelTransmitterReceiver Communication chain according to Shannon and Weaver (1949:7 Modified drawing) Noise Source Message Signal Received Signal

 Find 3 examples of communication in daily life. (it can be conversation, letters, things exposed by media, etc). Please give details.  Give explanation using communication model 1  30 minutes only

Basic communication model 2 Source DestinationChannelTransmitterReceptor THE SIGN REPERTOIRE(SR) in the communication process: SR1: the Sender’s (active) sign repertoire. SR2: the receiver’s (passive) sign repertoire SR3: the common sign repertoire of both. Noise Source SR2SR1SR3 Signal Received signal SENDERRECEIVER

Basic communication model 3 Source of information DestinationChannelTransmitterReceiver Communication chain according to Shannon and Weaver (1949:7 Modified drawing) Noise Source Message Signal Received Signal Noise Source Noise Source SR2SR1SR3

PRODUCER (source of Information) CONSUMER Destination CHANNEL as Media (Electronic, Printing) ADVERTISING agency feedback NOISE Office and Market area CONSUMER Basic communication model 4, (implementation)

Basic communication model 5, (implementation) DIRECTOR (source of Information) RELATION Destination CHANNEL as Media (Electronic, Printing etc) OFFICE department feedback NOISE Office and Market Area etc. RELATION