1 Public Health Data Standards Consortium Communication and Outreach Committee Michelle Williamson Health Informatics Specialist Centers for Disease Control and Prevention National Center for Health Statistics March 27, 2006

2 PHDSC Communication and Outreach Committee New PHDSC Committee with a Subcommittee – Web-Based Resource Center Committee Formed based on Recommendations During October 2005 Interim PHDSC Meeting by Executive Committee and Committee Chairs Approved by the Board of Directors – January 2006

3 Communication and Outreach Committee Members Co-Chairs: Sally Klein Project Manager Fox Systems Michelle Williamson Health Informatics Specialist Centers for Disease Control and Prevention (CDC) National Center for Health Statistics (NCHS) Members: YOUR NAME HERE

4 Communication and Outreach Committee: Objectives and Tasks To Market the Consortium Explore options for increasing media coverage of the Consortium such as through member organizations and other mechanisms Explore development of a quarterly newsletter to disseminate to member organizations and others interested in public health data standards issues Develop an distribution list to distribute the quarterly newsletter Seek to obtain feedback on the newsletter Implement changes to the newsletter based on the feedback received and improve this mechanism of communication

5 To Increase Membership in the Consortium Create and send messages to current members soliciting each member organization to recommend one new member/organization Seek to obtain additional representation from current member organizations in the various PHDSC Committees Create and send messages to the list of recommended members/organizations providing them with information about the PHDSC and solicit their participation as members Conduct phone solicitations to follow up on the message distribution Evaluate effectiveness of solicitation campaign and explore other options to increase membership Communication and Outreach Committee: Objectives and Tasks

6 To Market and Increase Visits to the Consortium’s Web-Based Resource Center Seek to obtain listing of schools of health information management; schools of public health; and CIOs of state public health agencies Create and send a push-type message to the lists to: Announce the “new and improved” PHDSC website Announce updates or additions to the website Evaluate effectiveness of push-type messages on website visits Communication and Outreach Committee: Objectives and Tasks

7 Subcommittee: Web-Based Resource Center

8 WRC Subcommittee Members Co-Chairs Vivian Auld NLM/NIH Michelle Williamson CDC/NCHS Members Noam Arzt HLN Consulting, LLC Robert Davis CDC/NCHS and NAHDO Wanda Govan-Jenkins CDC/NCHS Marjorie Greenberg CDC/NCHS Vicki Hohner Fox Systems, Inc. Hetty Khan CDC/NCHS Katherine Kvale Wisconsin Department of Health and Family Services Denise Love NAHDO Anna Orlova PHDSC and JHSPH Stella Seal William H. Welch Medical Library Walter Suarez Institute for HIPAA/HIT Education and Research Patina Zarcone APHL

9 WRC Subcommittee Activities Working on the 3 rd Generation of the Website Redesign Home Page Enhance Committee’s Pages and Hot Topics Modify Membership Page Develop and Add Privacy Policy Educational Materials for External Cause of Injury Codes Committee Privacy, Security & Data Sharing Committee Products Conduct Usability Study

10 Communication and Outreach Major Objectives and Tasks To Enhance and Enrich Content Development for the Website Collaborate with Chairs of the PHDSC Committees for Future Content Development Identify Implementation Strategy for Next Generation of the Website Testing and Final Implementation Phase

11 To Evaluate and Identify the Best Technical Components to Enrich the Website for Future Development To Secure a Webmaster Explore Potential for Utilizing the Website as a Funding Mechanism (Website Forums, Tutorials, Etc.) Identify Potential Topics and Speakers to Present Marketable Website Forums – Wealth of Resources in the PHDSC!!! Present Website Forums Evaluate Effectiveness and Status of Website Forums as Funding Mechanism Hire Webmaster when Funding is Stable Communication and Outreach Major Objectives and Tasks

12 WRC Webmaster Duties Day-to-day maintenance and operation of the WRC Updates and designs Web pages Performs diagnostic checks and repairs as needed Assist with advanced technical design and development efforts Update and maintain search lists Limited graphics development Interact with WRC Committee and PHDSC at large Address questions, comments and feedback from WRC users and direct to appropriate resources Report to the PHDSC Executive Director Salary – Part-time Approximately $20,000 - $25,000/year

13 Financial Support for WRC National Center for Health Statistics has provided financial support for the WRC for: Technical Support Content Development Temporary Webmaster

14 QUESTIONS