PACKAGING

Packaging is done at every level of marketing: raw materials: crates, drums manufactures: boxes, shrink wrap retailers: boxes, bags

W HY PACKAGE ? CONSOLIDATION to keep product together liquids are put in bottles, cans, jars to keep from spilling many boxes of a product are shrink wrapped easier to ship, store, display

W HY PACKAGE ? PROTECTION protect products from breaking: bubble wrap, styrofoam, plastic protect from sunlight, air, germs safety seals, tamper-proof packaging

W HY PACKAGE ? BRAND IDENTIFICATION used to sell product based on brand/manufacturer mainly on packaged goods not really used for electronics, appliances, furniture (customer relies on seeing/trying product)

W HY PACKAGE ? BRAND IDENTIFICATION used to sell product based on brand/manufacturer mainly on packaged goods not really used for electronics, appliances, furniture (customer relies on seeing/trying product) some packages have a proprietary design, meaning that the shape/colour/design of the package can only be used by the manufacturer of the product

W HY PACKAGE ? PROMOTION sometimes the package is why the product is purchased, especially if packaging can be reused “limited edition” packaging used to tie in to special events (makes package a souvenir)

W HY PACKAGE ? Today, consumers want environmentally-friendly packaging: reduced packaging, recyclable packaging, biodegradable, non- aerosol, etc.

PACKAGING REQUIRMENTS What do you notice is on food packaging in Canada? brainstorm as group Write down and discuss if you think it is law to include this information

W HY PACKAGE ? INFORMATION Packaging in Canada must follow the Consumer Packaging and Labelling Act by law, food package labels must contain ingredient list, most to least in Canada nutritional information is voluntary product name, size, weight, UPC

ACTIVITY In your groups try to fill out packaging chart