1. Packaging and Labeling

2. Lesson Objectives Explain the functions of product packaging Identify the functions of labels Identify and explain government regulations that affect packaging and labeling of products

3. PACKAGING The physical container or wrapping for a product

4. Packaging Functions To promote and sell the product –Package design, color, shape, size –Mixed bundling –Price bundling

5. Packaging Functions To provide information about product –Contents –Nutritional value –Potential hazards

6. Packaging Functions Express Customer Needs –Family Packs –Single-serving –Snack and lunch kits

7. Packaging Functions To ensure consumer safety –Blister packs (medicines) –Child-proof/tamper proof

8. Packaging Functions To protect the product –Air-tight –Padded package

9. Contemporary Packaging Issues Aseptic packaging Environmental packaging Cause packaging

10. Labeling Information tag, wrapper, seal or imprinted message that is attached to a product or its package

11. Purpose of labels Content information Directions for use Protection of business involving misuse

12. Types of Labels Brand labels Grade labels Descriptive labels

13. Government Legislation Fair Packaging and Labeling Act (1966) –Mandatory labeling –Packaging regulations Nutritional Labeling and Education Act of 1990 –List all ingredients or contents –Give nutritional value

14. Food and Drug Administration (FDA) Federal Agency Requires manufacturers to place health warnings –Medicines –Cigarettes –Alcohol

15. Federal Trade Commission (FTC) Care labels - 1972 Environmental claims - 1992 –Recyclable –Ozone-friendly –Biodegradable

16. U.S. Department of Agriculture (USDA) Legal standards and certifications –Organic foods Country of Origin Label (COOL) –Fruits, vegetables, peanuts, meats and fish

17. Packaging and Labeling